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COVID-19 Tourism Industry Update

March 27, 2020

CEO Update

Dear Tourism Partners,
 
We understand the impacts of COVID-19 have been profound for everyone in our community. As a member of the Emergency Operations team, we are working diligently to protect the health and safety of all with the goal of returning to business as usual as soon as possible. These are unprecedented times for all of us. Our staff has been fully engaged since the beginning of the crisis and will continue to do so until the tides turn.
 
Given the uncertainty of the length of this emergency, it is hard to be optimistic in the short term. However, we have seen the benefits of planning our reemergence into the marketplace. With a clear understanding of the resources that will be available, we still feel confident that we will experience greater growth in the long term.
 
We are all fortunate to have a Board of County Commissioners who understand and support our industry and a governing body of the Amelia Island Tourist Development Council (AITDC) to provide guidance and insights which we use to develop our programs. As your contract manager, the Amelia Island Convention & Visitors Bureau (AICVB) has been working hard on behalf of our all tourism industry partners. Some of you may not be aware of our efforts so we would like to share with you just a few of our endeavors we have undertaken to date:
  • Consistently advocating on behalf of the Amelia Island tourism industry to local, state and national government officials to express the severe devastation to our local businesses and economy.  
  • Initiating strategic forecasting considering the anticipated curtailed resources.
  • Adjusting our program of work to account for a significant decline in bed tax collections, including:
    • Halting paid media
    • Cancelling several professional services contracts
    • Delaying major program initiatives
    • Cancelling upcoming consumer and trade shows along with familiarization trips.
  • Refining our consumer website to communicate important information related to COVID-19.
  • Developing small business support including:
    • Providing real time information on business hours, services and status changes on AmeliaIsland.com.
    • Creating collateral materials such as posters, rack cards and door hangers.
    • Providing industry briefings
    • Developing the Amelia Island Market to create a new online sales channel for small businesses
  • Aggregating partner resources available at AmeliaIslandTDC.com.
  • Closed the Amelia Island Welcome Center.
  • Sourced hand sanitizing stations to place around the island to increase public safety.
Preparing for Recovery
Currently, the most important activity we can do to ensure the availability of resources from federal, state and local governments is to understand the economic damage caused by this crisis. We survey regularly so we can provide accurate, quantifiable data as our industry applies for assistance. Providing detailed information will offer benefits in the long run and we sincerely ask for your ongoing cooperation.

I also want you to know that our staff has been working around the clock during this crisis as we respond to an ever-changing environment. Our organization is fortunate to have the team we do and I want to recognize their efforts on your behalf. 

Please contact myself or our team should you have any questions or we can be of further assistance. 

Sincerely,
Gil Langley
CEO | Amelia Island Convention & Visitors Bureau

NEW EXECUTIVE ORDER RE: New York Tri-State 

Nassau County has now mandated Executive Order Number 3 (Emergency Management COVID-19) regarding those persons traveling to Nassau County from the New York Tri-State area. SEE EXECUTIVE ORDER 3 for full details. All lodging establishments or entities that are subject to the local Tourist Development Tax must:
  • Section 5 - report to the Nassau County Health Department the names of the individuals from the NY Tri-State area occupying a room...telephonically and by email...upon accepting a reservation or check-in.
  • Section 5 - provide all guests from the NY Tri-State area a copy of the isolation and quarantine order.
  • Section 6 - advise anyone from the NY Tri-State area who is inquiring about rooms that there is a mandatory self-isolation/quarantine requirement for anyone arriving in Nassau County.
  • Section 7 - provide the Amelia Island Convention & Visitors Bureau, daily, the number of occupants and location of origin (State and City) for each occupant.
Process for Submissions
Health Department - to submit the names to the Nassau County Health Department, lodging partners can leave a voice mail on the Nassau COVID-19 Virus Reporting Line by calling (904) 875-6116 and email CHD45Webmaster@flhealth.gov AICVB - To submit your daily log of occupants and origin locations to the AICVB, please complete this online survey by 11:00am EST each day for the previous day. You may also access this daily survey on AmeliaIslandTDC.com under Resources, COVID-19 Daily Lodging Log.
  • March 23-27 - Please complete the form ASAP for the backdated information for guests arriving between March 23-27 from the NY Tri-State area. 
Submit Log

Business Updates on AmeliaIsland.com

We have created a database of tourism business updates on AmeliaIsland.com. This information has been collected from a survey sent out last week to all partners. If your information needs to be added or edited:
Submit Info

Resources

As many of you have already found, we have a variety of resources listed for you on AmeliaIslandTDC.com related to COVID-19, see HERE. These resources include:
The AICVB is creating an online store, the Amelia Island Market, to help local businesses sell gift certificates and products to our loyal visitors. This free opportunity is being created to help generate revenue for businesses during this turbulent time; provide a new sales opportunity for those who do not currently sell online; and create a virtual one-stop-shop for visitors to support Amelia Island partners. More information to come next week!
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Copyright © 2020 | Amelia Island Convention & Visitors Bureau. All rights reserved.

Our mailing address is:
2398 Sadler Road, Suite 200
Fernandina Beach, FL 32034

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