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For Immediate Release: Monday, July 27, 2020
Please Contact: 
Aries Dela Cruz (Brewer), adelacruz@manhattanbp.nyc.gov, 917-960-1187
Nina Robbins (F.Y. Eye), nina@fy-eye.org, 917-613-4251

 

B.P. Brewer, F.Y. Eye, and Chinese Restaurants Kick Off Census Week of Action with Special Edition Fortune Cookies 


As Census Week of Action kicks off in New York City, Brewer, F.Y. Eye and Wonton Food launch fortune cookie census campaign encouraging New Yorkers to support their local restaurants and communities through the census and tasty takeout

NEW YORK -- Manhattan Borough President Gale A. Brewer, together with F.Y. Eye, a nonprofit media group, and Wonton Food kicked off Census Week of Action in New York City by distributing special edition fortune cookies with census messaging to neighborhood Chinese restaurants.

The innovative campaign aims to drive customers to their beloved neighborhood Chinese restaurants throughout the five boroughs where they will receive fortune cookies with a different kind of message—a PSA encouraging New Yorkers to get counted in the 2020 Census. Over thirteen million special edition fortune cookies with Census messaging in English, Spanish, and Chinese, will find their way to hungry New Yorkers in the NYC metro area starting in mid-July. The chosen fortunes come from the winning submissions to F.Y. Eye’s Get-Out-the-Count Census Slogan contest held earlier this Spring.

Manhattan Borough President Gale A. Brewer said "As New York reopens for business, we need to make sure our city is prepared for the challenges to come, and that includes getting our fair share in funding for schools, hospitals, first responders and small businesses. As of last week, our city’s census response rate was only 53%. This creative and innovative campaign by F.Y. Eye, Wonton Foods and my office aims to encourage New Yorkers to fill out the census while supporting our Chinese American small businesses as they reopen amidst this pandemic. Chinatown needs our business and New York needs to secure its fair share of funding now more than ever."

F.Y. Eye board member Grace Chung said “We’re thrilled to bring local partners across the nonprofit, business, and government sectors together to use creative messaging to inspire participation both in the 2020 Census and in our City’s recovery. We are living through a chaotic and stressful time, but we can’t forget to keep the Census at the forefront of our conversations around economic and social justice. The Census is a civic vehicle for the funding and political power New York deserves; and we hope our fortune cookie campaign reminds New Yorkers that the City’s fortune is in their hands.”

Norman Wong, CEO of Wonton Food, Inc. said “Along with jury duty and voting, filling out the census is one of the civic responsibilities that we as citizens of this great country should participate in.  If we are not counted in the census then government resources and services may not go where they are needed and instead will go elsewhere. So please do your part to help our democracy function a little bit better by completing your census.” 

“The census is about money, power, and respect for all of our communities, from Chinatown to Flushing to Sunset Park,” said NYC Census Director Julie Menin and Executive Assistant Corporation Counsel, NYC Law Department. “While I certainly hope a full count is in all our fortunes, we’re leaving nothing to chance -- that’s why we’ve invested in direct community organizing through our Complete Count Fund and Neighborhood Organization program, as well as made a significant investment in community media; among the largest the city has ever made, ensuring that we will achieve a complete count across our city.”

Wellington Chen, executive director of the Chinatown Partnership Local Development Corporation said "With only 2 weeks to go for this once-in-a-decade census to get our fair share of resources and representation, the urgent questions become: Do you count? Do you/we matter? Do you want a seat at table or lose additional congressional seat(s)? How about take 5 minutes to claim at least $3,7000 for New York or give up billions for the next 10 years?"

New Yorkers can do their part to help the city bounce back from COVID-19 by completing their 2020 Census and supporting local restaurants. The deadline to fill out the Census has been extended to October 31, 2020 and can be accessed online at mycensus2020.gov, by phone at 844-330-2020, or by mail.

New Yorkers who discover a fortune cookie with a Census message are encouraged to post a picture on social media with the hashtag #GetCountedNYC.

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BACKGROUND

F.Y. Eye is a New York-based and focused full-service nonprofit advertising group that works exclusively with other nonprofits, social enterprises, and government agencies to build public awareness about the wealth of social, civic, educational, legal, financial and health-related resources available to New Yorkers in need. F.Y. Eye achieves this mission by creating and disseminating PSAs that generate attention and action on issues of public concern. Their cornerstone program is the digital PSA NetworkTM, an ecosystem of over 100 screens located in high-traffic nonprofits throughout New York, built specifically to promote critical advocacy messages and community programs. Additionally, they oversee the Impact Artist Collective--a community of creative people who use their skills for the public good. F.Y. Eye is building awareness, urgency and confidence in the 2020 Census through a range of creative and strategic GOTC initiatives to make sure New York gets its fair share of federal funding and congressional representation. For more information, please visit https://www.fyeye.org

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