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Brought to you by Clearly PR.
We work with a portfolio of B Corp clients who want to communicate how they inspire positive environmental and social change, and grow their bottom line.
 

Slice through the media noise
 
3rd December 2024 - In a world plagued by greenwashing, how can purposeful businesses cut through the noise and get their ESG stories heard? 

That was the theme of an event we ran last week in Bristol – home to the second highest number of certified B Corp businesses in the UK. It is a real challenge that many purpose-led and responsible organisations struggle with.

Indeed, getting their messages seen, read, and heard in the media outlets that can get them in front of more of their target customers was a top three business priority for each of the 40 B Corps we have provided PR consultancy services to this year.

Getting the attention of the media isn’t hard – the challenge is persuading them that your story is what they need. Easier said than done, but not impossible.

The key to securing great media coverage for your B Corp is entirely down to this: the selection of information you are prepared to share.

This week’s lead article goes into more detail on this. Take a look: Click to read.

One more to go before the big fella arrives

Our next PR for B Corps newsletter will be published week commencing 16th December where we will look at what will be top of the marketer’s agenda in 2025.

Have a great rest of the week.

Paul

P.S. If you would like PR to be part of your promotional plans in 2025 and feel your marketing team would benefit from some support, contact me directly on paul@clearlypr.co.uk or 07453 755 057.
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Insights to help boost your PR
ESG PR: Overcoming media skepticism to boost media coverage

The surge in greenwashing means it is harder for businesses and brands to get media coverage for their positive ESG stories. However, there is a way to overcome this challenge… you just need to be willing to work a little harder with ‘how’ you position your stories.
4 min read
Caution: Is your green and purpose promotioonal activity boosting or damaging your repuation?

If your PR is banging the green and purpose drum too much, you may be alienating the very customers you want to attract. Clearly PR surveyed 2,000+ business leaders on their views when they see a product or service provider talk more about their ESG initiatives than what they actually do as a business. In short: they were put off from doing business with them. Ouch!
3 min read
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More than 40 B Corp organisations across the UK and US have successfully implemented the ideas we shared with them to boost their brand and reach more of their target audiences via the media.

Let us help find your voice. Click link to choose your free session.
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