Hope you had a lovely Thanksgiving weekend!
We had an incredible night with Rick Steves over the weekend at WFYI’s Listen Up, presented by Lumina Foundation. Next up is Ira Glass, creator of This American Life, on February 22. If you’re looking for a unique way to treat your staff, clients or other VIPS, consider a Listen Up Ticket Sponsorship. You’ll receive recognition at the event as a sponsor and you’ll get 10 tickets to see Ira Glass. Email me if you are interested in seeing the Ticket Sponsorship Package!
WFYI 2020 INITIATIVES & OPPORTUNITIES
We are working on several programming initiatives for 2020, released in conjunction with PBS programming themes around Health & Wellness, Trailblazers and the 2020 Election.
There are many ways that you can get involved with any of these projects and further co-brand with WFYI and I would love to share more if you are interested.
- In the spring of 2020, PBS will focus programming on Health and Wellness. WFYI will debut a new documentary, Optimizing Life, from journalist Leigh DeNoon. In addition to a full-length show, we will create video shorts that highlight health & wellness, including ways that you can care for yourself and your loved ones to achieve a sense of well-being.
- In the summer of 2020, PBS will focus programming on women who are trailblazers and celebrate the 100-year anniversary of women’s suffrage. In conjunction with this national programming, WFYI will tell the stories of Hoosier Trailblazers – women in our state who have taken their own path and made a difference in their communities.
- Finally, next year is an election year and in addition news coverage of national and local politics, WFYI is going to continue our series on Simple Civics. These short episodes cover one question, breaking it down to give you a greater understanding of the issue and a sense of what you can do with your new understanding. These will be released from May – November online, on WFYI 1 PBS, and on 90.1 NPR. We also want to create Civics lessons for Kids, which will air during PBS Kids programming.
- Speaking of the election, WFYI does not accept political advertising of any kind. This is one reason that WFYI provides the most effective use of your advertising dollars. In addition to a political ad-free platform, WFYI delivers a balanced, in-depth, and reliable coverage of elections and we will see a significant increase in listeners and viewers during the election year.
- In addition to upcoming programming, we are excited to announce WFYI TRIVIA NIGHT, coming in March of 2020. Hosted by a host or journalist from NPR and PBS, WFYI’s new fundraiser will give guests the perfect opportunity to put their love of lifelong learning to the test and celebrate trusted news and compelling storytelling that WFYI brings to the community every day.
Before I go…one of my favorite things that NPR releases each year is their Book Concierge…if you’re a reader or you have one in your life, you should check out this comprehensive tool for finding new books to read!
Thanks for all you do for WFYI – If you are considering supporting a non-profit organization that you love on #GivingTuesday, please support trusted news and compelling storytelling!
Director, Corporate Underwriting
WFYI Public Media