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Greetings!
 

Special Invitation for YOU!
WFYI’s next Listen Up is next Tuesday and features Sonia Manzano – who you may know as Sesame Street’s Maria, a character she played for 44 years. Sonia will share insights from her life and experience and also the impact that television has on children as they are growing up.
 
We have a few FREE tickets available and would like to offer you a pair to attend. If you would like to join us, email me back with your name, email, and cell phone (the venue will text you a link to your free tickets).
 

Great opportunities to connect with our TV Audience while they are watching LIVE TV.
Did you know that PBS sees a higher proportion of its primetime viewing come from live tune in than any of the other big 4 commercial broadcast networks (82% v. 70%)? Live TV viewing means there is more opportunity for your sponsorship message to be seen…and because our viewers love and trust PBS so much, they are 2x more likely to purchase a product or services from a PBS sponsor. You can’t get that strong brand association anywhere else. Here are a couple of TV sponsorship opportunities that we know is delivering a live tune in audience!
  • Cooking programming & Great American Recipe (a NEW cooking competition coming this summer!). WFYI's cooking audience is established and entering a new phase in their life. They watch our cooking programs in real time, which means your brand will be associated with some of their favorite shows.
  • A Capitol Fourth – often the most viewed PBS show of the year…the broadcast of America’s national Independence Day celebration (including the fireworks) from Washington DC.
  • Learn more about the PBS audience by checking out this recent research
  • Coming soon! We will have digital inventory available for sponsorship messages that will air before PBS (and PBS Kids) video on demand and streaming! I am excited to bring this opportunity to sponsors to reach our PBS audience online.  
  
WFYI can take your message statewide!
WFYI can help you reach the public media audience in every market in the state. You can work with your Account Executive on multi-market campaign that targets the exact markets you want to reach. We will handle placing the buys at each public media station and coordinate copy and billing. If you are also interested in reaching other regional markets outside of Indiana, we can help with that too! 
 

WFYI-based America Amplified will help public media stations around the country develop voter resources
The Corporation for Public Broadcasting (CPB) will award the America Amplified engagement journalism initiative an additional $375,000 to help public media stations across the country ensure that American citizens have the facts they need to participate in local, state, and Congressional elections this fall. This initiative will provide resources and editorial guidance for participating stations to help them develop Frequently Asked Questions about the latest voter registration procedures, deadlines for absentee ballots, and other vital, basic information on voting.
We are launching in at least 25 states for the 2022 mid-term elections, which will serve as a pilot for a 2024 Election Engagement initiative aimed at helping Americans in all 50 states understand how to vote and what’s on the ballot in the 2024 election. Read the whole story here.

Please let me know if you want to learn more about any of these things! 
Stacey



Stacey Stuteville
Director, Corporate & Foundation Relations
WFYI Public Media
“WFYI is community driven. The programming is educational and informative, as well as entertaining..” – Read more from WFYI Sponsor, Raymond V. Ingham, PhD, President & CEO of Witham Health Services.
Copyright © 2022 WFYI Public Media, All rights reserved.


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