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Dear Mekong Tourism Stakeholder,

Storytelling is one of the most powerful ways to inspire people to visit a destination, especially if the stories are told in short video format. Storytelling becomes even more powerful when the stories are real from people like you and me, instead of fabricated by brands and produced by expensive marketing agencies. 

The Mekong Mini Movie Festival is the region's first multi country annual tourism marketing campaign, leveraging the power of visual user generated storytelling to celebrate the many experiences of the Greater Mekong Subregion. Important: Content creators never lose the rights or control over their videos. Please read the Terms & Conditions and the Campaign Description for more information, and view our promotional one-minute video



But it's much more than that!
It engages people to share their experiences in any of the GMS member countries on their own  personal social media accounts (including Instagram, Twitter, and YouTube) by tagging the short videos of maximum 60 seconds with #MekongMoments, #Minis, and the country (#Thailand, #Cambodia, #Myanmar, #Laos, #Vietnam). 

More importantly, the campaign does one more thing, unique and pioneering to any tourism marketing campaign executed by a regional or national destination marketing organization worldwide:

>>> It drives exposure and sales directly to participating businesses regardless of size or type!  How?

 First: Companies or organizations can register for a free basic website on www. MekongMoments.com, and join more than 7,000 experiences already on the platform already. See https://www.mekongmoments.com/anurak-lodge as an example. See our Mekong Moments Set-up Guide at http://bit.ly/MM-Set-up

Second: Promote the Mekong Minis campaign to your guests, staff, and stakeholders to add the hashtag of your restaurant, hotel, tour, attraction, etc (ie #AnurakLodge), in addition to #MekongMoments, #Minis, and the country hashtags. 

What happens if your organization does that?


1. Every time a video that is tagged as mentioned above, it is fed into www.MekongMinis.com

2. When somebody clicks to view the video (or visual content on MekongMoments.com) to view, a direct link to the micro website of the business (as well as the destination website) on MekongMoments.com is displayed. 

3. The business or organization can add a call to action (ie book hotel) to that micro website. 

4. The more videos and content that are shared from that business and/or destination, the more exposure the business and/or destination receives, and the more the Mekong Région is promoted overall globally (which is in everybody’s interest). 



The benefits are clear: the more shared experiences of your business, the more exposure and thus promotion for your business and the destination - and the more people that get inspired via storytelling through shared experiences about the Mekong Region, which is very beneficial for businesses in the region. Very powerful! Especially if you are a hotel, tour operator, restaurant, river cruise, and attraction, make sure you engage and participate in this important campaign, powered by our collaborative social commerce campaign platform MekongMoments.com. You can contact info<at>mekongmoments.com to order marketing materials to promote the campaign or get support. 



Take a look at some of the videos shared so far at www.MekongMinis.com. The most inspiring videos are featured on the @MekongMinis Instagram and Facebook accounts. So far Mekong Minis videos reached over 1 million views in just two months - promoting the travel and tourism in the Mekong Region.

What about the prizes? Each country is giving out three experiential trips as prizes for the best videos, during the Mekong Mini Movie Festival Screening and Awards Ceremony during 2018 Mekong Tourism Forum in Nakhon Phanom, Thailand on June 26-28. The deadline for video submission is May 15th (and November 15th for the Regional Prize including at least three Mekong countries in a 60-seconds video, awarded at the ASEAN Tourism Forum 2019).  The countries will announces the prizes soon, so please stay tuned.



We also welcome category partners that want to claim key hashtags. I am very pleased to introduce our featured category partner who has claimed the #LUXURY hashtag: Rosewood Hotels & Resorts. Any videos that are related to a luxury experience in the Mekong Region, and are tagged with #luxury in addition to the other required hashtags above, will receive a prize from Rosewood Hotels & Resorts. And with amazing new properties, such as the Rosewood Hotel Luang Prabang, as well as Phnom Penh and Phuket, this is something very special. (Note: the videos can be any luxury experiences in the Mekong Region, and don’t have to be related to Rosewood Hotels & Resorts).  Any companies interested in claiming a category, please contact me directly for more details.



Finally, we are all supporting an important cause: In collaboration with our partner WWF, we are raising awareness of the endangered Irrawaddy Dolphin, the official mascot of the Mekong Mini Movie Festival. The dolphin trophies, created by a young Thai designer, will be handed out to the winners at the 2018 Mekong Tourism Forum. 

For anybody requiring assistance how to participate in the Mekong Mini Movie Festival, and how to setup their businesses and experiences on MekongMoments.com, please visit our information page at MekongMoments.info, visit our set-up guide at http://bit.ly/MM-Set-up, or email info<at>mekongmoments.com for personalised help. 

Anybody interesting in supporting and sponsoring the Mekong Mini Movie Festival, please contact me directly.

That's it for our weekly update. We look forward to hearing from you as always. If you ever missed one of our newsletter - no worries, they are all archived on MekongTourism.org. Next week, we will give a sneak preview of some of the highlights of the upcoming 2018 Mekong Tourism Forum.

Have a great week!
Jens Thraenhart
Executive Director, MTCO

News & Articles of the Week

News & articles that caught our attention over the past week:

SOUTH KOREA TO HELP BUILD BRIDGE ACROSS MEKONG

The government of South Korea will help to build a Cambodia-Korea Friendship Bridge across the Mekong River in the future, according to a statement from the Foreign Affairs Ministry yesterday. ... Read more about it.

VIETNAM CHAIRS GMS AND CLV SUMMITS

Vietnam will host the sixth Greater Mekong Sub-region (GMS) Summit and the 10th Cambodia-Laos-Vietnam (CLV) Development Triangle Summit in Hanoi from March 29-31. ... Read more about it.

MYANMAR MOVES TO ALLAY RAKHINE FEARS

Tourism stakeholders in Myanmar are rallying to mitigate the effects of conflict in the north-western Rakhine region on the country’s overall tourism health, with tour operators working closely with Myanmar Tourism Marketing (MTM) to dispel fears among potential visitors. ... Read more about it.

MEKONG NATIONS AGREE TO SHARE INFORMATION TO JOINTLY MANAGE THE TRANSNATIONAL RIVER

The representatives of six Mekong nations formulated guidelines at an academic conference in Chiang Rai on how to share information and technology to jointly manage the transnational river this week. The approach focuses on cooperation, rather than conflict, according to a high-ranking Thai official. ... Read more about it.

HCMC SECURES $5 BILLION FROM CANADIAN FUND FOR MEKONG DELTA RAIL LINK

Construction of a railway connecting Ho Chi Minh City and the Mekong delta capital of Can Tho is expected to start later this year using nearly $5 billion from a Canadian investment fund, insiders said. ... Read more about it.

FIRST AVANI+ TO RISE IN LUANG PRABANG

Avani Hotels & Resorts is introducing a brand extension, Avani+, which will debut in Luang Prabang on March 1, 2018. Avani+ properties will each have unique elements, whether it be in the architecture, design, location or otherwise. ... Read more about it.

THAILAND WELCOMED 3.5 MILLION FOREIGNERS IN JAN

A total of 3.5 million foreign tourists visited Thailand in January 2018, generating more than 180 billion baht in tourism revenue. Permanent Secretary of the Ministry of Tourism and Sports, Pongpanu Svetarundra said. ... Read more about it.

VIETNAM: THE NEXT MICE TIGER IN BUSINESS TOURISM ?

When it comes to the MICE (Meetings, Incentives, Conferences and Events) sector, Singapore and Malaysia are widely regarded as the “MICE tigers” of the Southeast Asian region. Hot on their heels is another rapidly-rising economy in this region, Vietnam, which envisions emerging as a serious threat in the coming years. ... Read more about it.

NOMINATE RESPONSIBLE TRAVEL BUSINESSES FOR THE EXPERIENCE MEKONG COLLECTION

The Experience Mekong Collection seeks to showcase the most innovative responsible and sustainable travel businesses in the Greater Mekong Subregion, as part of our Mekong Responsible Travel commitment. Please nominate your favourite businesses. ... Read more about it.

FEATURED MEMBER OF THE EXPERIENCE MEKONG COLLECTION: HIVESTERS – BANGKOK, THAILAND

HiveSters is a hub for real Thai travel experiences. Here, we handpick and curate sustainable activities organized by local communities with unique lifestyles and heritages, social enterprises and individuals, in order to provide you the real tastes Thailand has to offer. ... Read more about it.

Recent Additions to the Mekong Tourism e-Library

THE GREEN ENERGY DEVELOPMENT GUIDELINES

The Green Energy Development Guidelines were developed under the guidance and leadership of Per Olof Bertilsson, Assistant Director-General of the Planning and Implementation Division at the Global Green Growth Institute (GGGI). ... Download for free.

GMS TOURISM SECTOR STRATEGY 2016-2025
In 2004-2005, at the request of the GMS TWG and with the support of the Asian Development Bank (ADB), the first GMS Tourism Sector Strategy (GMS TSS) was formulated. In 2016, the GMS TWG updated the document to guide subregional tourism cooperation through 2025. ... Download for free.

MTCO Seeks e-Library Contributions

In addition to economic reports, statistical analyses, industry studies, and much more, the  Mekong Tourism e-Library hosts contributions in the following new categories:

Multi-Country Journeys & Mekong River Cruises
Tour and cruise operators offering multi-destination tours and cruises (defined as tours or cruises that visit more than one Mekong-region country) are welcome to send their eligible itineraries in PDF format. The objective is to develop a resource for those seeking Mekong experiences for their customers (or themselves).

Tourism Development Projects
Economic development agencies (bilateral or multilateral) and non-government organisations (NGOs) are encouraged to send, in PDF format, scopes of work, terms of reference, reports, and case studies pertaining to tourism-related projects in the Mekong region. The objective is to develop a resource for all Mekong tourism stakeholders.

MTCO Seeks Tourism Experts

Subject matter experts, such as consultants, executives, and industry journalists, who are active in GMS travel & tourism, are eligible to become “Mekong Tourism Experts“. In return for regular (non-exclusive) business-, trade- or policy-related content, Experts will receive a range of profile-enhancing benefits ... View and register.

MTCO Seeks Travel Storytellers

MTCO welcomes anyone with a passion for storytelling who wishes to share their unique and unusual travel experiences: multi-destination Mekong journeys and experiences linked to social, cultural, or environmental causes. In return for regular content, Storytellers will receive a range of profile-enhancing benefits ... View and register.

FOLLOW US ON SOCIAL MEDIA

MTCO is active on various social media platforms under the universal handle @TourismMekong. Please follow and engage with us by clicking on the links below:

Twitter: twitter.com/tourismmekong
Facebook: facebook.com/tourismmekong
Instagram: instagram.com/tourismmekong
Pinterest: pinterest.com/tourismmekong
LinkedIn: Mekong Tourism discussion group
 
Mekong Tourism is a collaborative effort between Cambodia, China, Lao, Myanmar, Thailand,
and Vietnam to promote the Greater Mekong Subregion as a single tourism destination.
Tag with #TourismMekong - Follow us @TourismMekong
Copyright © 2018 Mekong Tourism, All rights reserved.


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