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Welcome to this month's KODAK EXPRESS Bulletin.
For all KODAK EXPRESS related emails please use kex@tetenal.uk.com as your first point of contact. This enables us to ensure your enquiries are dealt with swiftly and efficiently.
In this month's issue you will find out about our Valentine's Day Promotion, NEW Kodak Express Blog, Updates on the KEX website, Business tips and more.
Valentine's Day Promotion
Valentine's Day is nearly here again and we have another promotion for you! Make sure you run the promotion in your store and benefit from the busy trading period leading up to Valentine's Day.

The promotion will result in 4 winners receiving a 'Dinner for Two' prize. These prizes will be in the form of a £50 Restaurant Choice Gift Card that is accepted in thousands of restaurants! 

All they have to do to enter is spend a minimum of £5.00 in store your or online and complete a prize draw entry form. After the competition closes and all forms are returned to us from participating stores, we will draw the four lucky winners.
 
The promotional packs have been posted out to all stores, so if you haven't received yours yet it will be arriving with you very soon. The packs include A3 posters, prize draw entry forms, entries return sheet and envelope and the prize draw terms and conditions sheet.

In addition you'll find new Valentine's Day assets on the Kodak Express Toolbox that you can check out here: 
Toolbox

This is a great opportunity for you to encourage customers to buy a photo gift for Valentine’s Day in your store or online on your website so don't forget to start advertising the promotion as soon as possible!

This can be via social media posts, displaying your posters as soon as you receive them or simply by mentioning it to your customers when they come into your store.
Introducing
The brand new Kodak Express Blog, sharing ideas, reviews and updates on all things photo.
We have recently launched a brand new blog to try and engage with creative consumers and businesses to show them how they can do so much more with their photos.

The idea is to put the name Kodak front and centre when it comes to creative ways to use and display photos. In addition, we will also be taking about other creative applications which can be accessed through our Kodak Express stores.
For instance, one of our first posts is about how people choose to display their family history through photographs and how you can help them with prints and frames and creative display ideas.

Please take a look at the blog and sign up for updates as well as sharing it through your own social media channels and help spread the word about Kodaktivity and discover more about your stores. #getkodaktive 
 
Kodaktivity
Photography News Ad
Kodak Express was featured in a full page advert in the latest edition (issue 62) of Photography News, the free newspaper which is distributed on news stands and throughout a wide variety of photography stores across the UK.

You can take a look at the latest issue featuring the ad by clicking on the image above.
New products added to KEX Websites…
T-shirts, Hoodies, Baby Bibs and more!
Our team are currently adding the new range of garment products to the Kodak Express Websites and they are due to be live across all sites in the next week or so. 

Alongside high quality Cotton T-Shirts, there will also be Polo Shirts, Hoodies and Baby Bibs - all in a variety of sizes and colours.

Garment products will be supplied via central fulfilment with customers being able to choose home delivery or collection from your store.

See below for ideas of how you can create orders for profitable Garment products by inspiring your customers with personalised 'off the shelf' designs.
Aim your products at specific markets
Creating products which instantly appeal to a known audience is a great way to kick start your personalised products offering. Items such as the baby-grows shown here are perfect examples of products which would appeal to new and existing customers alike.

Most sports mad parents and relations  will encourage their new family members to follow in the traditions of the team they follow themselves. So with these products you can instantly tap into this demographic.
Pricing on these new items will be made available shortly. They will also be able to be ordered via the Tetenal Fulfilment site as well as being added to the Kodak Express website.

Put samples up in your store and you will be able to attract attention and customers.

In the meantime, if you would like to order samples or request a specific team (it doesn't have to be just football!), text or slogan then just drop us a line at marketing@tetenal.uk.com
Advertising on Social Media
The products above are perfect for you to advertise via social media as you can choose a specific demographic with known interests.

On average, we now spend 2 hours and 22 minutes per day on social networking and messaging platforms. All you have to do is utilise this statistic to your advantage!

Most Social Media channels now accept advertising and there are a number of tools available for you to try and narrow your target market down based on a number of criteria. When deciding on your market, bear in mind what you are trying to achieve, such as;

• Likes & Followers
• Promoting Services
• Product Specific Offers

You can experiment with creating different target markets for each. Using hash tags can create traffic even in your non paid for posts if the content is relevant. Look out for our Social Media advertising guides which are on the Toolbox.

 
Click here for Social Media Guides
INTERESTING FACT
Since Facebook purchased Instagram, you can boost
Facebook ads to appear on Instagram too!

Get Inspired!
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