Welcome to this month's Kodak Express Bulletin
For all Kodak Express related emails please use firstname.lastname@example.org as your first point of contact. This enables us to ensure your enquiries are dealt with swiftly and efficiently.
Opportunity to update your Kiosks now to the brand new V9 software
New features and functionality include...
Load pictures using AirPrint in Apple iOS
New print sizes including Panoramic (requires suitable printer e.g. Kodak 6900)
Crop images within the Prints & Enlargements workflow
Compatible with HEIF image format
Upgraded and optimised, Kodak Moments Retail Software V9.0 makes creating unique photo gifts and home decor easier than ever before, with an improved user interface to make it simple and even more intuitive for customers to use.
To discuss upgrading to Version 9 contact the Tetenal Technical Services team at email@example.com or call Tetenal on 0116 289 3644 and selection option 3
It's vital that you have a FREE Business Google Profile - and that it's up to date
There are a number of places you should look to have your business listed online in order to optimise your visibility. The most important is Google which is the most used search engine in the UK & Ireland with 83% market share.
The first thing you must do (if you haven’t already) is to claim and verify your local 'Google My Business (GMB) listing. It’s free to set up and gives you a huge advantage when people are searching for the products and services you provide.
Above is a perfect example
Kodak Express Billericay’s KEX website is listed 1st on page 1 of Google, which is fantastic.
However, because they have created their Google Business Listing, including a link through to their Kodak Express website, they are also the main business listing featured on a search for ‘Photo Printing in Billericay’.
The KEX websites has been heavily SEO’d to help with Google rankings resulting in most of our Kodak Express stores now being found high on page one for many searches – but it is vital that stores take ownership of their Business listing and update the information and ensure it links through to their website.
Free Promotion Kit available to Kodak Express Stores
Encourage your customers to print off larger quantities of their summer holiday photos! This promotional kit is available free of charge (while stocks last) – you’ll just need to pay delivery (or free delivery when combined with a Tetenal order).
The kit includes Posters, a Counter showcard and 40 of the Kodak Moments Tins.
It’s simple for you to run – and we’ll supply details of how to get the most out of the promotion.
If you are placing a Tetenal order by phone or email, include a request that you would like one of the kits on your order.
Use APEX or Kiosk receipts to promote offers or advertise your website
Give your customers a reason to come back every time they visit - whether you encourage them back in-store, or to visit your website to order online.
The receipts that are printed from both the Kodak APEX and Kodak kiosks have the facility for you to add a bespoke message to your customers, and it's easier than you may think.
As you can see from the examples shown below, you can promote a variety of things such as special offers, new products, or key date events. You can also promote your website - and if you have a Kodak Express website you can use offer codes that your customers can use online.
You can change the message regularly to keep them fresh and relevant.
The APEX will accept graphic files, including QR codes whilst the kiosk allows you to enter a typed message.
Both are very simple to do, so we have produced a step by step 'how to guide' which shows you exactly how you can use these simple but effective marketing tools.
Pinchbook Photo Books... The easy way to make photo books and albums in-store
These Pinchbooks, available from Tetenal, are a versatile range of hard cover photo book and photo albums. They are so simple to make that no extra equipment or tools are required!
With Pinchbooks you can create a photo book with single or double sided prints with no effort, in a matter of seconds. Just print the photos in the usual way and they are then 'pinched' in position by the spine.
Pinchbooks are completely reusable, expandable and require no adhesive to stick the pages into the book. Great for weddings, birthdays, new babies, anniversaries, graduations and class yearbooks, family reunions and holiday photo. Pinchbooks can be used for business presentations too!
Watch the short 40 second video below to see for yourself just how easy Pinchbooks are to create. The button below the video
There's still time to push your Facebook page with our customer promotion
Building your Facebook presence is an essential part of any retail business these days. The greater the number of likes and followers you have, the bigger your potential customer base. It really is that simple.
Our promotion gives your customers the chance to win £50 to spend with Kodak Express just by liking your store page and sharing the post.
PROMOTE THE PROMOTION
We've created Facebook promo banners and an in-store window poster for you to promote the promotion. You'll find them in the Kodak Express Toolbox which you can access by hitting the button below.