The Dallas Independent School District
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For Immediate Release: April 12, 2022


W.T. White High School promotes Kenchee Ross to athletic coordinator, head football coach


DALLAS — W.T. White High School has promoted Kenchee Ross to be its new athletic coordinator and head football coach. He previously served as the school’s assistant head coach, offensive coordinator, and quarterback coach.
In Ross’ lone season as the offensive coordinator at W.T. White, the team’s offense set a school record for most points. He also helped guide the program toward consecutive playoff appearances for the first time in 40 years. During the 2021 football season, the Longhorns’ offense scored a minimum of 50 points in four games.
Before joining W.T. White’s football staff, Ross spent 10 seasons at Lancaster High School, where he served as assistant head coach, co-offensive coordinator, and quarterback coach from 2011-2020. During his final eight years, the Lancaster Tigers advanced to the regional finals four times.
“I am very excited and honored to lead W.T. White High School’s athletic department,” said Ross. “I am motivated by the opportunity to lead our rising football team to new heights as we strive to become a championship football program.”
Ross has also coached at Terrell High School (2009-2010), South Oak Cliff High School (2007-2008), Teresa B. Lee Academy (2002-2006), David W. Carter High School (2000-2001), and Greenville High School (1997-1999).
He has been on coaching staffs that have won four district championships and led 13 teams to the playoffs. Ross has coached two MVP quarterbacks, helped 70 players earn college scholarships, and coached four players currently playing in the NFL.
A 1994 graduate of Howard Payne University, Ross received his master’s in sports administration from Concordia University in 2012. He has taught physical education, social studies and world geography in addition to coaching baseball, girls’ basketball, and track & field.
Ross begins his new roles at W.T. White today, April 12, 2022.


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