NETWORKING NEWS BUZZ
THE NETWORKING NEWSLETTER FOR THE SOUTH FLORIDA BUSINESS PERSON



VOLUME #1 ISSUE #42 - December 14, 2015
 
CURRENT CIRCULATION: 19,882

PUBLISHED EVERY SUNDAY AFTERNOON


FINAL EDITION - 2015
Mason Levy
Lawrence Montekio
Publishers

Lawrence Montekio
Editor-In-Chief
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This is THE Business Networking Newsletter for North Dade, Broward 
and Palm Beach Counties in Southeast Florida. We tell you about all
of the best local Business to Business Networking Events located in beautiful and comfortable surroundings during the after-work hours.
DEAR READER:
THIS IS OUR LAST PUBLICATION OF THE YEAR. WE WILL CONTACT ALL OUR READERS AFTER THE FIRST OF 2016 REGARDING OUR PLANS FOR CONTINUED PUBLICATION OF THIS NEWSLETTER. THANK YOU.
REMEMBER, WHEN YOU GO TO THE EVENTS WE'VE LISTED,
PLEASE TELL THE HOST HOW YOU HEARD ABOUT IT. 
PLEASE CHECK BEFORE ATTENDING LISTED EVENTS AS SOMETIMES CHANGES ARE MADE AFTER WE GO TO PRESS.  YOU MAY GO TO NETWORKINGNEWS.BUZZ FOR UP-TO-THE-DATE INFORMATION.
 
NETWORKING THIS WEEK
 
CLICK ON ANY EVENT LISTING 
FOR MORE INFORMATION
 
MONDAY

Monday, December 14th
Biz To Biz Networking
33rd Street Wine Bar

3337 NE 33rd Street, Ft Lauderdale
Includes a Selection of Cheeses and Special Wine Selections & Tasting.
$10/ 0n-line 2-4-1
5:30pm – 7:30pm
 
TUESDAY

Tuesday, December 15th
Opportunity Knocks
Piñon Grill in Town Center at Boca

Join like minded entrepreneurs dedicated to making new business relationships and helping each others businesses grow. Every week one business will have an opportunity to be the spotlight of the evening where they will be able to display any marketing materials. Enjoy a 50/50 raffle, giveaways, complimentary food and "2 for 1" drinks. 
FREE
5:30pm - 7:00pm
 
 
WEDNESDAY

Wednesday December 16th
Biz To Biz Networking
American Social Bar

721 E Las Olas Blvd, Ft Lauderdale
There will be a table setup to display promotional items and brochures Please bring a unwrapped toy to be donated to Toys for Tot and a chance to win great door prizes or Pay $10 per person at the door, Delicious Appetizer and Discounted Drink Special.

$10/ on-line 2-4-1
5:30pm – 7:30pm


Wednesday, December 16th
Meet Me There Events
Cocktails and Conversations
Blue Martini - Boca 

Meet, mingle and network. Join us for our FREE monthly after work networking mixer. Here you will have an opportunity to mix and mingle with all attendees. A great way to make new connections, gather new ideas and make new friends. Every third Wednesday of the month. 50% off all cocktails. Complimentary light hand passed appetizers. Present business card at registration table. Plus all attendees will be entered in a free raffle.
5:30 -8:00


Wednesday, December 16th
S. Florida Business Connections
Holiday Networking Party

Brookdale Coconut Creek, 4175 W. Sample Rd, Coconut Creek
Holiday Party/After Hours Networking Party at Brookdale Coconut Creek. Bring your holiday joy and an unwrapped toy for SOS Children's Village Toy Drive and enjoy this Holiday Party while networking for your business. Beer, wine, and lots of delicious food provided. All are welcome so invite your friends. Limited to 40 attendees so register early.
6:00pm - 8:00pm


Wednesday, December 16th
vBeers
Biergarten Boca

309 Via De Palmas, Boca Raton
The South Florida Technology Alliance and vBeers South Florida invites you to join us for vBeers @ Boca. We meet on the 3rd Wednesday of each month.. $5 burger/fries and $3 featured drafts during happy hour! (We may have a sponsor, so the beer may be sponsored!) Please RSVP. Bring your sense of humor and get ready for some great IT and visualization conversations with some of the best people in South Florida’s IT community.
5:30pm -


THURSDAY
 
FRIDAY
 
CLICK ON ANY EVENT LISTING 
ABOVE FOR MORE INFORMATION

 
NETWORKING NEXT WEEK WEEK
 

HAPPY HOLIDAYS AND A JOYOUS
NEW YEAR!

PRICING LEGEND
$/$$ - Price listings are:
pre-paid/at-the-door.

$/$$/$$$ - Price listings are: member/non-member/at-the-door.
$ - $$$$ - Too many price categories
to list, please click onto website.

- Biz to Biz prices are $10 at the door, pay on-line & bring guest free.
- If no price mentioned, no price is indicated on the sponsor's website.



Are we about to see the death of the email newsletter?

Contrary to your first impression, that this is simply an article that waxes lyrical about how email is dying or how social media has killed email, I wanted to talk about the very distinct possibility that in the near future, we’ll see the complete removal of the one-size fits all monthly newsletter from the marketing schedule.

Alarmist comment you might say, but just think about it for a second. Email marketing technology has evolved over the last 10 years to provide us with an ever increasing capability to deliver highly personalized and timely messages. Whilst brands have adopted its usage to varying degrees of success, the monthly newsletter is still regarded a staple part of any email marketing campaign. But does it still have any influence? Is it still considered a key part of customer/brand communications? Is our appetite for general news updates a thing of the past?

With investment in enterprise data warehousing, algorithmic real-time data access technologies and marketing automation platforms increasing, marketers are now empowered with the capability to harness big data to produce powerful, relevant, truly one-to-one communications. If you combine those technologies, with more a demanding customer set – you have to question whether the monthly newsletter is at risk of becoming redundant.

Here are five recent developments in the email marketing space which will make marketers question its relevancy and purpose.

1. Huge growth in trigger messaging

More and more user interactions are guided by event based email messages. Irrespective of whether you are a browser who has abandoned your shopping basket, registered for a free trial or completed a customer service survey after making an online purchase, marketers are seeing huge benefits in using trigger messages to deliver more timely one-to-one messages which address a specific user requirement.

2. XML or feed based content / news alerts

Enabling customers to build their own news alerts based on the topics and products which they are looking for has changed the perceived value of the traditional monthly/weekly newsletter.  Whether it is news alerts created automatically via XML feeds or product updates based on information supplied by stock control systems, much of the traditional task of content selection and summary for many publishers has been removed. This has consequently empowered users to demand the information they want, when they want it.

3. Nurture and life cycle management

Many brands now regularly deploy and manage nurture programs and customer life cycle communication strategies, which are designed to send a sequence of highly personalized messages, to engage users at various stages of the customer life cycle.  Brands have seen huge improvements in performance by being able to broadcast far more relevant and timely emails to specific customer segments according to their position in the buying cycle, their purchase history and product affinities. These are often triggered by a user’s particular behavior (when browsers become active show signs of being in a position to purchase) or their customer status (i.e. when buying customers turn into lapsed customers).

4. Integrated multi-channel engagement

Email campaigns are very rarely planned in isolation of other marketing activities, since marketers understand that synchronizing marketing campaigns across multiple channels can help to re-enforce the impact of their message and drive conversion. In the acquisition space, nearly all our email campaigns are integrated with other channels, most notably display, call centers and social media amongst others. In such circumstances, email plays a clearly defined role as part of the overall marketing effort.

5. Predictive offer selection

More and more companies are turning to technology to help them decide on the best offer to show to their users. In other digital channels such as display, we have seen the adoption of algorithm-based machine decision making,  which selects the most appropriate offer to show to a particular user in real-time. The same functionality is being applied more and more across the email channel with templates being dynamically created and predicatively modeled on a user’s previous purchase or browsing history.

So what does this mean for the newsletter?

With the email channel now fulfilling such a diverse and complex range of roles, the purpose of the humble monthly/weekly newsletter begins to look questionable. Marketers may even be asking the question ‘Why Bother?’  Greater contextual use of email means that the single ‘shot in the air’ approach is only likely to achieve sporadic performance and at worst user disengagement.

That’s not to say the newsletter is dead as such. Newsletters still have a role to play, from summarizing the highlights of the week to collating the most popular product offers, but their role in the marketing mix is changing. Marketers need to ask themselves what exactly that role is and how valuable it is to their users’ requirements, particular in regards to rich, personalized, targeted email content, which is increasingly becoming a vital tool in influencing consumer behavior.

Personalization and segmentation may be becoming imperative features to a successful email program, but marketers need to invest in the right tools to equip them with the ability to do so. With marketing departments under constant pressure to evaluate the value of their time investment in email marketing, the age old adage of relevance and timeliness has never been so important.
 

Mark Ash
Managing Director

Teradata Interactive International

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Please tell us about any worthwhile networking events in the Palm Beach - Broward - Dade area.
We appreciate your help!
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REMEMBER, WHEN YOU GO TO THE EVENTS WE'VE LISTED, OR YOU CONTACT ANY OF THE NETWORKING ORGANIZATIONS,
PLEASE TELL THEM YOU HEARD ABOUT THEIR EVENTS 
IN THIS NEWSLETTER. 
 

TELL US ABOUT THAT ORGANIZER OF THE NETWORKING EVENTS THAT YOU ATTEND THAT GIVES THAT EXTRA EFFORT. WE'D LIKE TO SPOTLIGHT THEM IN OUR NEWSLETTER.

NETWORKINGNEWS@MAIL.COM
Networking News is brought to you by:
I am Lawrence "Larry" Montekio. Ten years as a psychiatric counselor, fifteen as a trial attorney, four as a TV producer. As of late, a consultant, publisher, cinamatographer and webdesigner. I have come in contact of a myriad of people in all aspects of life and I use that experience as a consultant to help others in their business and personal affairs.
I am Mason Levy and I’ve been networking for over 25 years in the tri county area.  I sell a subscription for a daily new business start-up marketing list which I compile myself daily. I offer over 3,500 business owner’s names and phone numbers – businesses just starting out – businesses looking to make new vendor relationships in the community.
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Please tell us about any worthwhile networking events in the
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We appreciate your help!
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