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Media Contact:
Michelle McConnell Yelton
828-286-9977 / michelle@mcconnellgrouppr.com
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FOR IMMEDIATE RELEASE

Rutherfordton, N.C. Launches Student
Recycling Challenge

Painted recycling bins from a joint recycling awareness project between the Town of Rutherfordton and Rutherford County Visual Artists Guild. Photo by Leniece Lane.
RUTHERFORDTON, N.C.  (October 26, 2016): The Town of Rutherfordton is motivating students to recycle by introducing a new and engaging “Recycling Challenge” campaign. The goal of the campaign is to challenge students to not only recycle their trash, but to find creative ways to reuse it.
 
Elementary and middle school-aged children are receiving “Recycling Challenge” program flyers the week of October 24. The elementary program encourages students to join the “Team Recycle” super hero squad and collect as many recyclable materials as possible until his or her task sheet is completed.

 
Rutherfordton student recycling campaign
Portion of the Rutherfordton "Team Recycle" flyer for elementary school children.
 
Middle school students are challenged to find ways to reuse trash by repurposing it into a decorative or functional project. High school students are tasked with designing a recycling themed mural and the winning artwork will be featured downtown. “Recycling Challenge” project entries must be submitted by November 30 in order to be eligible for a prize.
 
The “Recycling Challenge” also includes Facebook contests and prizes. Elementary students can enter by having a parent post a picture of him or her recycling while wearing a super hero costume. Middle school students can post pictures of their reuse project using the hashtag #teamrecycle. Photos should be posted to the Town of Rutherfordton’s Facebook page at www.Facebook.com/MyRutherfordton. The best photo in each group will win a special prize. Winners will be announced before Christmas break and featured on MyRutherfordton.com.
 
The general public can download the recycling flyers at Rutherfordton.net/recycle.
 
“We recently completed a project with the Rutherford County Visual Artists Guild where the artists painted recycling themed art on our town recycling bins,” said Rutherfordton Town Manager Doug Barrick. “It was a huge success and brought a lot of visibility to our recycling program. We thought these contests would be a great way to reach students and not only involve them in recycling, but also in spreading awareness both at school and at home. Our hope is that they will learn from this activity, be excited about recycling, and continue to encourage others to recycle.”
 
Learn more about Rutherfordton at www.rutherfordton.net or follow them on social media, Facebook at MyRutherfordton or Twitter at RutherfordtonNC.
 
About the Town of Rutherfordton
Established in 1787 and home to the man who minted America’s first one-dollar gold coin, the Town of Rutherfordton is one of the oldest towns in Western North Carolina. With the tagline “A Minted Original,” visitors to Rutherfordton can mint their own unique experience in Rutherfordton by visiting charming shops that have spanned generations while collecting vintage treasures and admiring one of the only remaining cluster of antebellum homes in any North Carolina downtown. Enjoy a historic walking tour of Main Street infused with modern day stops like KidSenses Children’s InterACTIVE Museum, shops and boutiques, local art gallery and diverse restaurants. Learn more at www.myrutherfordton.com.
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