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The Derigo, LLC Team

Mark Dandeneau, Chairman and CEO

Dean Cowan, Chief Operations Officer

Larry Zinky, Chief Technology Officer

Devin Swanick, Graduate Assistant

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Make Marketing Work in Your Business

September 30, 2015 Edition

Make Marketing Work in Your Business

You don’t need to be a rocket scientist to be a good marketer. But neither is there a silver bullet or one-size-fits-all solution. Every profit and nonprofit business is different — the marketing plan and tactics for a community service agency are entirely different from those of a computer reseller. However, the process of building a plan, sticking to it and applying the time and resources it needs is the common secret to success in marketing.

Here are a few tips to help you be brilliant at marketing:

1.  Get the know-how: 
Knowing what not to do when it comes to marketing is as important as knowing what to do. Let’s face it, the murky world of marketing can be tricky to navigate. So get the full know-how before you go jumping into building that flashy website.

Derigo, LLC can help!

2.  Put your customers first
Understanding who your customers are, what makes them tick and what they really want and value, and, of course, staying in touch with them long after the opportunity, puts you ahead of the competition.

Derigo, LLC can help!

3.  Know your target market: 
‘Anyone who is breathing’ is not a target market! Targeting your marketing activities fairly and squarely at the people who need and want your service or product is the secret to creating quality inquiries and getting funders or prospects to open their wallet.

Derigo, LLC can help!

4.  Understand that marketing is not advertising:  
Don’t make the mistake of thinking that advertising and websites are the only two ways to attract more business. You can market your small business in literally hundreds of ways, so it pays to know what they are and then eliminate the ones that won’t work, or that you can’t afford, up-front.

Derigo, LLC can help!

5.  Set goals and targets: 
Marketing really is a numbers game. Marketing efforts that won’t directly or indirectly bring in new business have absolutely no point. Know what your goals are in terms of revenue, expenses, profit, number of inquiries and, of course, number of new opportunities.

Derigo, LLC can help!

6.  Get a handle on the four Ps of marketing: 
Getting your product, pricing, placement strategy (distribution) and promotional strategy humming along and working together is crucial to good marketing.

Where can I get some help? Contact Derigo, LLC.

Marketing your business can can be a daunting task.  Derigo, LLC has staff available to help you so that it is no so overwhelming. 

We are here to help.  Call or email us now.  We can be reached at (916) 626-0827 or via email at

Copyright © 2015 Derigo, LLC, All rights reserved.

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