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THE CHALLENGE
How can women – especially elderly and disadvantaged women – acquire skills needed  for the 21st century? How can we facilitate more effective provision of collective business and innovative support services to ensure women understand and take advantage of ICT opportunities? Ultimately, our goal is to support women in gaining the ‘21st century skills’ needed to start-up a crowd-funded business.
 PROJECT OVERVIEW
WaW reflects the need to support women in developing new types of business skills, including innovation and entrepreneurship (through for example, idea generation, problem solving, critical thinking, and cross-cultural communication skills).

We also focus on the emerging social technology of crowdfunding, which can play an important role in getting new business concepts funded.

By providing training and education that supports strengths-based skills development and the practical application of having entrepreneurial ideas funded, we aim to help women realize their dreams.
AIMS & OBJECTIVES

The main objective of WaW project is to facilitate more effective provision of collective business and innovation support services to ensure women understand and take advantage of the opportunities offered by new ICT tools.

Specific objectives of the proposed project are to:
  • improve access to knowledge
  • increase levels of co-operation and competence regarding ICT tools
  • set up mechanisms for developing, sharing and dissemination of effective approaches in supporting innovative entrepreneurship
  • develop a training tool for women to acquire new competences and skills
WaW also aims to improve the qualification of women through the promotion of a series of traversal skills like creativity, initiative, problem solving, risk assessment and decision taking and finally, to increase women’s awareness of innovation and technology approaches to combat difficulties and setbacks during the innovation generation process.
RESULTS: INTELLECTUAL OUTPUT 1

The Crowd Funding Framework combined a desk research and fieldwork approach with over 470 respondents from Greece, Norway, Sweden and the United Kingdom who participated in a on-line survey.

The typical respondent of the WAW survey is a woman, aged between 50 and 59 (or 30 and 39), who is employed in the private sector. Although unfamiliar with crowdfunding is interested in the topic.

Themes such as setting the right target, good story and brand message, a well researched idea and strong business plan, a good communications strategy are very importante for the target group.

 In case you would like to access the full report please click here.
PARTNERS
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ECWT · Grønland 58 · Drammen, 11 N-3057 · Norway

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