The spring trade show season is upon us and this time of year you could probably attend a trade show or aviation industry event every week if you wanted..
It is easy to get wrapped up in all of the details of exhibiting at all the different events, but there is one important task that is sometimes overlooked. I suggest taking a moment to ask the question; what needs to happen at this particular show to consider it a success?
Increased numbers of visitors to the booth is important but can you narrow down which visitors you really want to engage? Everyone wants to land that big million-dollar client, but you also need to be realistic. The more specific your goals are for the show, the easier it is for marketing to execute and make it a success.