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Impact Zone Consultancy Top 5 SEO newsletter

Get Found Online.

Welcome to Issue #15 of Our SEO Top 5 Newsletter!

March 16th, 2018
Impact Zone Top 5 SEO Newsletter, 16 March 2018

1. Silicon Valley Is Over, Says Silicon Valley

Venture capitalists from Silicon Valley have been making their way into "flyover" country, looking for companies in which to invest. The pull? The arrogance of Silicon Valley startups, the political echo chamber (i.e., groupthink) of the San Francisco area, and the high cost of living and rentals (both for the employees and the companies).

I found this comment interesting: "When you invest in a San Francisco start-up, 'you’re basically paying landlords, Twilio, and Amazon Web Services...'." In other words, VCs are realizing they are not investing in the software or the systems or the product development with startups located in Silicon Valley.

The high cost of living means VCs' money is going towards paying landlords for commercial property rentals, and to and employees' high salaries so they can afford to rent a box. VCs want their money to go into software, products, and services not landlords.

What does this mean for your business? You can grow your business from anywhere. I prefer to work in person with people, but you can build an entire company with remote workers, whether you are in a city or in a rural area. Your clients and customers? They, too, can live almost anywhere when you have an online business. In other words, no excuses. Just do it.


2. How to balance SEO and UX design

The short version is that there is no easy answer. Deciding to push SEO over UX or vice versa is an art and a science. My .02 cents is to build your website and online presence for people first, not the search bots. Use natural language and good writing. Focus on quality content. Follow web design best practices.

  • Stormtrooper #1: Where are you taking these prisoners?
  • K-2SO: [referring to Jyn and Cassian] These are prisoners.
  • Stormtrooper #1: Yes. Where are you taking them?
  • K-2SO: I am... taking them... to imprison them... in prison.***
An overly excited SEO person wrote those lines. Don't be that person.

***Source: quotes are from Rogue One: a Star Wars Story on IMDB.


3. 30 ways to market your online business for free

If you have not been my client, this is a great checklist to work through to set yourself up online for success. If you have been my client, then either I have implemented most of these for you, or advised you to implement these methods.

When you cannot afford an SEO professional, then it is like being on a diet and unable to afford a personal trainer. Do a little bit here, change this there, and you can, too, get into shape/increase your website traffic over time.

This is one list from which you can start TODAY to ensure you get found online. Read over it, and check off what you have already done. Then 1x a week, or 2x a week, slowly work in the rest of the items.


4. How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples)

So your website is awesome. Your SEO is stellar. Do you sit back and wait for the clients and customers to roll in? Nope. You want to keep your momentum going.

This phase is called "off-page" SEO and you have to actively seek out clients and customers online. (For you introverts out there, I feel your pain.) One popular route is video, specifically short videos. This post from Buffer provides a step by step list of how to create engaging short videos to drive new traffic to your website and social media pages.


5. This is what it takes to win

"What I found in every single instance is none of them knew when they started that's what they were going to become." — Sarah Robb O'Hagan (She is the author of Extreme You, CEO of Flywheel Sports and a former president of Equinox.)

Success is the output of preparation and work, not the goal. Focus on what you are doing, not on the results and outcome. Preparation is key, as is focusing on the steps to the goal, not the destination.

As Oprah advises, ask yourself, "what is the next right move?" Then do that.


And Now for Some Company News...

Jewel Ward at The Daily Grind coffee shop, 6 March 2016

The past two weeks I have been busy behind the scenes updating my processes via my business tools. I have moved over my proposals, contracts, and invoices into a CRM. It is a long overdue move that should streamline client onboarding and my SEO audits, implementation, and maintenance.

I had tried other CRMs, but this one (Dubsado) is working out wonderfully. I have already used it for several contract and proposals. I wish I had adopted a CRM sooner! My other favorite tools are Adobe Spark for graphics and Buffer for social media management.

This newsletter is for you. Is there an issue with which you are struggling related to getting found online? Contact me and let me know. I'm happy to include a possible solution in my next newsletter.

Best Regards,

Jewel H. Ward, signature
Jewel H. Ward
Founder and Principal
Impact Zone Consultancy

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