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Impact Zone Consultancy Top 5 SEO newsletter

Your SEO Top 5 for Succeeding Online

Welcome to Issue #14 of Our SEO Top 5 Newsletter!

March 2nd, 2018
Impact Zone Newsletter SEO Top 5 No. 14, March 2, 2018

1. Big SEO news: you can now write longer SEO meta-descriptions

Hurray! Sort of. You can now write longer meta descriptions for your pages and posts. Google and Bing sent the "old" length at no more than 160 characters. (I liked to keep it at around 155 characters.) Now you can create meta descriptions as long as 300 to 320 characters.

What does that mean for you and your business? If your  current pages properly explain what you do and/or the content or topic of the page, leave them as is. Updating your meta descriptions is a time-consuming process. Whatever you do, do NOT use the additional characters to keyword stuff.

2. Skyrocket Your Freelance Business by Going Niche

Niching (specializing) your business is not just for freelancers. It applies to every client I have. It applies to me, too. The SEO advantage to niching is that you own that 3-4 word phrase for ranking and traffic. Your rankings on search engine results pages (SERPs) will be awesome!

If you would like to learn more about how you can niche your business, Rising Tide has a 4-layer approach.

3. The 12 Do’s and Don’ts of Web Design

So why am I sending you web design tips in an SEO newsletter? Good design is part of the overall look and feel of your website. It can be the difference between users staying on your site, and leaving it. Translation: if people don't stay on the website, then your bounce rates will soar. You want your website to be sticky.

Yes, content is king. But distribution wears the pants, and she better be stylin'!

Also, we web designers/developers hated "blink" in 1995. I cannot believe it is still part of any HTML standards, and that in 2018 Adobe has to remind people not to use blink. Oh, I have an idea! I think I'll do the next newsletter in Comic Sans using the "blink" HTML tag. (Just joking.)

4. The Great Pop-Up Debate (and Other Dark UX Problems)

Pop-ups. Should you use them or not use them? Many of you have told me it does help you build your email list. My takeaway: use them carefully, and don't block your mobile phone users from accessing your content. This article provides some guidelines on how to use them to gain customers, not annoy them.

5. I Tried Five Morning Routines So You Don't Have To. Here's What Works

Every entrepreneur's motivational video and article talk about the importance of starting your day right. Trying to decide what famous entrepreneur's routine to copy in the morning can be more than some of us can handle before sunrise.

Fortunately, Caroline Forsey at HubSpot tried out the morning routines of 5 famous people for one week. She tried a new one each day Monday through Friday. Hilarity ensued. She did pick a few things she liked and will maintain. This is one of the funniest (to me) articles I have read recently.

Here's to productivity!

Jewel Ward, 10 February 2018

Customer Service

I had some interesting experiences with customer service recently that involved Apple, Dubsado, and GoDaddy.

Apple took as long as needed and moved the problem upward until it was solved and I was happy. It took hours and we had to go up four levels of staff to fix it. Dubsado welcomed me to the family with open arms. I felt like I could go to their house, stick my feet up on the coffee table with the fam, and nosh out of their fridge. The GoDaddy customer service rep told me to fix the problem myself, they couldn't figure out what was wrong.  Oh me, oh my. 

Please, come over to my house, put your feet up on the coffee table, and let me pour you a drink. The goal of my business and this newsletter is to help you succeed online so you can be found by your target clients and customers. Let us know what you would like to read more of; this newsletter is for you.

Best Regards,

Jewel H. Ward
Founder and Principal
Impact Zone Consultancy
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