So why am I sending you web design tips in an SEO newsletter? Good design is part of the overall look and feel of your website. It can be the difference between users staying on your site, and leaving it. Translation: if people don't stay on the website, then your bounce rates will soar. You want your website to be sticky.
Yes, content is king. But distribution wears the pants, and she better be stylin'!
Also, we web designers/developers hated "blink" in 1995. I cannot believe it is still part of any HTML standards, and that in 2018 Adobe has to remind people not to use blink. Oh, I have an idea! I think I'll do the next newsletter in Comic Sans using the "blink" HTML tag. (Just joking.)