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Impact Zone Consultancy Top 5 SEO newsletter

Your SEO Top 5 for Succeeding Online

Welcome to Issue #11 of Our SEO Top 5 Newsletter!

January 15th, 2018
Impact Zone Newsletter SEO Top 5 No. 11, January 15, 2018

1. 9 Predictions for SEO in 2018

My takeaways for 2018.

Expect less organic traffic to your websites, as Google continues to use featured snippets and other types of instant answers that do not require users to visit a website. 

This points to a need to keep your keywords and phrases optimized for placement as snippets or knowledge-based answers that will drive traffic and customers to your website.

Also, the loss of net neutrality will kick in this year. The big players will get the bandwidth, while smaller businesses and non-traditional sites may have to fight for access or be blocked. 

This includes slower load times as the smaller sites are put on the equivalent of a "side road".

This points to the need to keep your technical SEO honed so your site loads as quickly as possible so that you are penalized as little as possible by these changes.

WordPress is the dominant website platform, and this will continue for 2018. Self-hosted WordPress gives you the most control over your website, especially regarding load speed, which is a critical ranking factor for doing well in search results.

Content is still King. Keep your content compelling, targeted, and of high quality. Craft compelling titles. What problem is your content solving? What pain points does it address for your clients or customers?

Mobile first, mobile first, mobile first. Design your website and content to work well and read easily on a mobile. Make sure your content loads quickly, and that your fonts -- including your logo -- may be read on small screen.

2. 4 Rules for Creating a High-Converting About Us Page

One of the fascinating pieces of information I have noticed as I have reviewed dozens (hundreds?) of Google Analytics data results, is how often visitors go straight to the ABOUT page.

You read that correctly. New visitors do NOT go to the pricing page. They want to know about YOU. Do they like you? Do you seem honest? Trustworthy? Someone with whom they could work? 

Here are some tips on writing and re-writing your ABOUT page so that you talk TO clients and not AT them (you know, like I do, because of my academic training). 😂 Don't be me!

What does this have to do with SEO? Conversions, people, conversions. If people like you and want to work with you, that will bring in more sales and profit.

3. Create a link for customers to write reviews

I poke and prod you to get those Google, Facebook, and Yelp reviews. And then...Google goes and makes it difficult for you to send out a direct link to your review page. Here's a simple way to send links to customers and clients so they can easily leave a review of your business.

4. Spotify Productive Morning Playlist

Some days you need some help focusing. Thankfully, Spotify has an entire set of playlists designed to help you focus. Here is one of my favorites. Why am I sending this to you? Wasn't your New Year's Resolution to be "productive, not busy"? And doesn't productive work add to your bottom line? Consider this your gentle nudge in that direction. 

5. Chickens Prefer Attractive People

You will never say I don't keep you on your toes with this newsletter. Why would I send you this article? People, design matters! Symmetry matters! Presentation, matters! If you show up to the henhouse in yoga pants with a messy woman or man bun, those chickens are going to swipe left on you!

Or to put it differently, if your website design and social media are not attractive to your demographic, people will swipe left on you (bounce off of your website). And there goes potential clients or customers, and your Google rankings.

Even chickens like good design and usability ("symmetry"). Listen to the chickens, my friends.

And now for some company news....

We are excited to announce that we are updating our content templates. Here is a sneak peek of our new template for our SEO checklist. We will keep you posted as we complete the new formats and the updated content becomes available.
Rani, Queen Pibble

Happy New Year!

I hope your 2018 is off to a rousing start. Also, I hope you were able to get some rest and relaxation in as 2017 ended. I wish you much joy and happiness in the coming year.

There is nothing like starting a newsletter and then taking a three-month hiatus. I apologize. I took a break after the last newsletter in mid-October in order to decide in what direction I wanted to take it. 

The holidays arrived, and I decided to take the hiatus through the new year. I figured you all had plenty of emails arriving in your inbox and end-of-the-year work to complete.

As I send out these newsletters, please let me know what your pain points and frustrations are with getting found online. I am happy to find and post articles that directly address your particular issues. If I cannot find one, I will write one.

Best Regards,

Jewel H. Ward
Founder and Principal, Impact Zone Consultancy
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