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Local vs. global content on Netflix. In an article on whether the Australian government will force Netflix to produce local content (answer: very unlikely, we'll find out for sure this week when the country's 2018 budget is announced), there was an interesting tidbit about how the company's local investments have paid off globally: "In other foreign markets, Netflix has produced originals designed for specific countries, which have found global appeal. These include Dark, a German language sci-fi thriller that has won praise in the US, and reportedly has more viewers outside Germany than in it, and Ingobernable, a Mexican political thriller, which also has drawn substantial audiences outside of Mexico." (Sydney Morning Herald)

The phrase "premium short-form video" sends a tiny little shiver down my spine. It's an unfortunate way of talking about a pretty exciting thing, which is the trend of platforms paying publishers to produce content. Could we just call them...shows? Digiday has a long look at the slate of current/upcoming shows on Amazon and Netflix (including the BuzzFeed News show, Follow This) and where this part of the industry is headed. The article is US-focused, but I'd be surprised if we don't end up seeing more of this kind of deal, in experimental form, in international markets where production budgets are lower. (Digiday)

The New York Times added 139,000 digital subscribers in the first quarter of 2018, down nearly 40% from the same period last year. The end of the Trump bump? The Times offered big annual digital discounts at the start of last year, but renewals fell short. Over a third of the new subscribers were to cooking, crossword or other digital products. (Reuters)

A rare look inside the creative culture of Nintendo. I love this quote from Shinya Takahashi, Nintendo's GM of development (but colloquially known as Nintendo's "conductor"): "We like our staff members to be as creative as possible -- and creative people should not just listen to their bosses saying 'Yes sir', or 'Yes ma'am'. I want them to always ask themselves, 'Is this direction correct?' " (Guardian)

Peppa Pig, the children's cartoon, was recently banned from a social video site in China. The incredible popularity of Peppa in China has fused with it being labeled a icon of shehuiren, translated variously as slackers, gangsters or "social people." I honestly don't totally understand what's at play here but it's fascinating. Three quick reads: Elephant Room, The Guardian and Sixthtone.


Foreign student visas to the US were down 17% in 2017: Much of the decline came from big drops in students from India (down 28%) and China (down 24%). For students from China, much of the drop can be accounted for by the 5-year extension for their F-1 visas, but Trump's stance on immigration policy as well as increased competition from other countries also counts for a lot. (Axios)
A semi-regular roundup of links, images and other HTML of note about trends and ideas in global digital media, put together by Scott Lamb.

About the name:
i18n is a numeronym, per Wikipedia, "where 18 stands for the number of letters between the first i and the last n in the word 'internationalization.'"
Copyright © 2018 i18n, All rights reserved.

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