Shop Safely this Black Friday   
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Dear <<First Name>>
PCC Mark Shelford and Avon and Somerset Police are warning local people to take extra care when shopping online in the run up to Christmas.
According to Action Fraud, over 28,000 people across the country reported falling victim to online shopping fraud with losses totaling £15.4million. Of this number, 4,489 people reported being conned out of their money during the Black Friday and Cyber Monday sales.
One common tactic used to defraud victims is the use of fake websites that are purporting to be reputable companies; these websites are created to look identical to the real website they are imitating and will advertise items at a much cheaper price than retail price to entice the victims. In reality, these websites are fake and the victim will never receive the item they have paid for.
There are numerous ways online shoppers can protect themselves:
  • Choose where you shop – If you are making a purchase from a website or person you do notknow, carry out some research first. Be sure to look at online reviews of the website or personyouare buyingfrom.
  • Payment method – Use a payment method that offers protection such as a credit card. Mostmajor credit card providers will help you get your money back if the item is fault, damaged orneverarrives.Ensurethereisapadlockiconinthebrowseraddressbarbeforepaying.
  • Staying secure online- Use a strong separate password for your email account. Criminals canuseyouremailtoaccessotheronline accountssuchasthoseyouusefor onlineshopping.
  • Watch out for phishing emails or texts - Some of the emails or texts you receive about onlineoffers might contain links to fake websites. If you are unsure, do not click on the link and visit thewebsite directly instead. If you receive an email you’re unsure about, you can report it by forwarding the email to the Suspicious Email Reporting Service at
Action fraud also advises that the public:
  • Stop - Take a moment to think before parting with your money or information.
  • Challenge – It’s okay to reject, refuse or ignore any requests
  • Protect - If you've been a victim of fraud, contact your bank immediately and report it to ActionFraud - or by calling 0300 123 2040
PCC Mark Shelford, Association of Police and Crime Commissioner’s national lead for Economic Cyber Crime, said: “Shopping online has become the norm, especially in the light of the pandemic, and we need to ensure criminals do not take advantage of this new shopping habit. If it sounds too good to be true, it probably is and we must all remember to stop, think and protect yourself before parting with your money.
Avon and Somerset Fraud Protect Officers Amy Horronbin and Jordan Coates added: “Protect your precious pounds this Christmas, prevent the fraudsters from benefitting and buy goods safely online. In the run up to Christmas, online shopping fraud naturally increases as we see more individuals using the internet to purchase items through the Black Friday and Cyber Monday deals.
“Not only do reports increase but the overall loss to the victim increases as people spend more for the Christmas period. Online shopping fraud affects all ages but most commonly those aged 20 – 49 years of age. Avon and Somerset Police would advise people to be extra cautious when considering purchasing items online such as concert tickets, phones, gaming devices and designer goods.
“Fraudsters will take advantage of lower stock levels of such items and we see consumers searching wider for these items, often falling victim to fraudulent websites or buy/sell platforms.”
Enabling two-factor authentication (2FA) is the single most important thing you can do to improve the security of your online accounts.
What is 2FA?
Two-factor authentication (2FA) is a way of strengthening the login security of your online accounts. It's similar to how an ATM works. You need both your debit card (first factor) and your PIN (second factor) to get access your account and withdraw cash. The main objective is better security. If your card is stolen, they still need your PIN. If your PIN is stolen, they still need your card.

Enabling 2FA will help to stop hackers from getting into your accounts, even if they have your password.

How do I enable 2FA on my accounts?
Here are links you can use to enable 2FA on some of the most popular online services and apps: For more of the government’s latest advice on how to stay secure online, visit the Cyber Aware website:
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