Storytelling for Nonprofits
Nonprofits have to spend so much time on numbers - funding, delivering, tracking, and reporting numbers. But numbers aren't what compel people to believe in and support an organization's mission.
It is important to know when numbers are appropriate: in annual reports, grant applications, and outcome metrics. But it is also important to know that when sharing the message about your organization, stories and images are key.
Efforts to both engage new friends for the organization and share success stories with donors are made better by creating an emotional connection through storytelling.
The following article from NextGen Magazine is an example of storytelling; it shares the story of Everyday Blessings, a foster care home in Southwest Florida.
Thank you to NextGen Magazine and Everyday Blessings for allowing Phil-Com to share this article.
Tracy Vanderneck, MSM, CFRE