We're Feeling Fashionable this February
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As New York Fashion Week winds down,

we are reflecting on innovations being made in the fashion world, particularly designers and brands that are finding clever, sustainable ways to make cool clothes while minimizing waste.

Thousands of miles away from the Bryant Park tents in Manhattan, we tuned in as fashion leader and Sustainable Apparel Coalition member, H&M, hosted their Global Change Awards ceremony in Stockholm, Sweden. H&M Conscious Foundation awarded five grants to disruptive change-makers in the industry. With a focus on circular economy principals and closing the loop in clothing manufacturing, H&M is putting sustainability front and center of their business practices and we hope to see more companies do the same.

We particularly like this fresh perspective from The Guardian, as it is a blatant reminder of why to ditch fast fashion in favor of quality made products. 

A little closer to home, we have our eyes on Pharrell Williams and the G-Star RAW team as they find innovative ways to create eye-catching designer denim out of ocean plastic debris. The duo just released an interactive game app titled Battle for Big Blue that engages and educates the public on preventing ocean pollution.

We hope that these kind of forward-thinking fashion trends are here to stay!
Favorite Fashion Hacks from the Blue Practice Team:
I consider myself lazy when it comes to fashion — you can often find me wearing hiking shoes until they have holes! When I do shop, I pay a visit to my local San Francisco thrift stores or Goodwill, where I discover some of my most prized possessions. Overall, buying recycled, or from brands that care about their supply chain and environmental footprint, mean just as much to me as style. - Tara
I am a proud advocate and seasoned expert in the art of 'clothes swapping'. There are many of them out there now, but I am a huge fan of a phone app called Poshmark that let's you easily buy and sell pre-loved threads to people across the US. Clothes are still relatively hard to recycle, so I believe we need to get the most mileage out of them when we can! - Alex
Working to promote Sustainable Apparel & Fashion:
After launching the global organization, we curated speaking engagements, announced the Sustainable Apparel Coalition's first executive director, and launched the Higg Index 2.0, an updated version of the collaborative sustainability indexing tool.
Because “Change starts with your underwear,” Blue Practice helped drive awareness for the sustainable apparel company PACT and boost consumer demand for the company's lead product: organic underwear related to social and environmental causes.
On our radar: solar-powered wearables?
As our friends on the east coast would assure us, winter is definitely not over! Treehugger recently reported, an innovative company on Indiegogo, ThermalTech, that is incorporating thin layers of solar power technology into outdoor garments that will turn sunlight into heat. Sounds like a toasty idea, but we wonder what the lifecycle looks like. We'll be following this eco-fashion trend.
Blue Practice's VP of Accounts & Strategy, Tara, looking rugged-stylish while enjoying her long weekend snowshoeing at Yosemite National Park.
Oh, and Happy 100 years to the National Park Service!
Whether you buy from resale boutiques or support brands that inject environmental and social consciousness along every step of their supply chains, ultimately you are the keeper of your closet and your choices do make a difference.
Copyright © 2016 Blue Practice, All rights reserved.

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