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Spotlight on Social Media Storytelling
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Social media is a powerful storytelling tool. 

Whether you use social media to stay connected and engaged with your brand's followers or to help elevate your voice in a sea of sustainability influencers, social media is a powerful and inescapable part of a storytelling strategy. Finding a way to elevate meaningful content and gain purposeful attention, rather than contribute to the noise, is a critical part of building positive reputation and brand allegiance.  

There are loads of best (and worst) practices touted by self-proclaimed social media experts all over the web. Here at Blue Practice, we pride ourselves on building and sharing thoughtful and targeted content for clients that pairs thoughtful positioning and insight with key takeaways that underscore and educate audiences. We understand the power of social, especially how its role differs when shared with informed, educated industry peers versus the public at large. Social media strategy is not a one-size-fits-all equation.
Social Media for Elevated Storytelling
New Resource Bank just celebrated its 10th anniversary of empowering positive change and promoting sustainability through values-based banking.  In addition to ushering in thought pieces like this essay from bank CEO Vince Siciliano in Sustainable Brands, we created a collection of multi-purpose branded graphics distilling 10 lessons of sustainable banking,  client testimonials, and champion messages from the bank about the importance of transparency and accountability in triple-bottom-line banking. These became strong assets to dispatch on their social channels in the lead-up to their anniversary celebration, were highlighted during the celebration event, and will hold continuing value in future presentations. 
Have you thought about publishing on LinkedIn's news and content platform, Pulse, but don't know where to start? We've created tremendous success profile building on LinkedIn with our Executive Branding services. Our client wanted to rise above the noise on LinkedIn and get noticed as an authentic voice in corporate leadership and senior management.
Read more to see how we did just that
Upcoming Events & Conferences:
From October 5th - 7th in Los Angeles, CA, this year's Greenbuild International Conference & Expo will gather experts and enthusiasts to celebrate icons of the green building movement and to share what's next in the industry. Don't miss the Greenbuild KB Home ProjeKt® which is a model home showcasing the latest resilience and efficiency-focused features in sustainable home design.
Next month, we hope you'll join part of the Blue Practice team in Austin, Texas for SXSW Eco 2016. Spanning from October 10th through the 12th, the conference will be keynoted by William McDonough, who will be debuting his Carbon Positive City concept, and other prolific speakers in the sustainability + environment space such as Bill Nye. Can't wait to see you all at the Austin Convention Center! 
What's New with Blue

Last week, New Resource Bank held their 10th anniversary celebration at their new offices in downtown San Francisco. We joined other sustainability-focused leaders from the area, including executives Adobe, Amazon Watch, SF Green Festival, Straus Family Creamery, Sungevity, among many others. They also welcomed press from associations and organizations interested in impact-investment banking and community development. It was great to be part of this incredible milestone.
Blue Bulletin: Stories on our Radar
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