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DRIVING QUESTIONS

The questions that are on my mind this week.

How do we talk about "Purpose"?


This week, I've been thinking about the role of purpose in brand and core identify, and I'm not alone. From Sustainable Brands: Consumers are looking for a new type of relationship with brands and purpose is really central to that." However, as Tom Fishburne of Marketoonist shows, there are limits to claiming world-changing purpose for brands. There are many articles to help organizations think through their brand purpose, but this one from Brand Quarterly is a good place to start. Wherever you start, be sure you know the answers to these three questions: Why does your organization exist? Who do you serve? How do you help?


How can you up your digital game?


 What defines a "Rare Treat?"

Many of the nonprofits and social enterprises I work with know their website and social media profiles could work together to do so much more to help them achieve their strategic goals. But they don't quite know where to start or don't have the people power to get started. My digital assessment and upgrade package can help. I'd love to hear what you think.
Sometimes, a really great thing is made more special by being rare -- like a truly wonderful meal you can get in only one place. In that category is a live performance by  Small Parade. With only a handful of local gigs, the transcendent vocals and intelligent songwriting from Nicole Blum and Peter Michaels are indeed one of those rare treats.

What are "Driving Questions?" 

Driving Questions are the questions teachers use to frame a lesson, activity, or lecture. I am using them to frame what I'm reading, working on, listening to, and thinking about each week. I hope you enjoy it, but if you don't, the unsubscribe button is just below.
Header Image: "Steel Wool Bridge" from the collection of Tim Felton. Check out his Instagram too.
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