APMP Florida Sunshine Chapter 
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June 2, 2022 Webinar
(12PM ET)

All Things Price with Christopher S. Kalin, Managing Partner at CSK Management, CPP APMP Fellow

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Event Details:

We all know: The right pricing is important. Having in mind that ‘pricing’ does not mean ‘price calculation’, Chris will discuss everything about pricing:

  • What is the ‘right’ target price and how to get to this
  • How to select the right pricing concept
  • Why being expensive can be an advantage
  • How to leverage options and variations as part of your pricing
  • How to communicate and present your ‘price tag’ in your proposal, using behavioral pricing tactics


Christopher S. Kälin, Managing Partner CSK Management, CPP APMP Fellow

Chris is a global authority in bid and proposal management and the author of The Ultimate Bid and Proposal Compendium which has become the number one reference book for bid and proposal managers across the planet. He is the Founder and Managing Partner of CSK Management. He works with companies around the world to win strategic deals and to improve their success rates. He has helped them generating over 50 billion dollars in business across many industries, including IT, telecoms, defence, transportation, financial industries, event organisation, gambling and business outsourcing. He also conducts live and virtual training programmes on how to win more business with bid and proposal best practices. He is also a well-received speaker at business development conferences and sales conventions around the globe. He was co-founder and chairman of the German-speaking APMP chapter (Association of Proposal Management Professionals) and regional director for Europe/Africa. He is APMP-certified at Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he received the prestigious Fellows Award. He developed the BidMaster™ Framework and the Storyline Method™ for developing compelling proposals. He graduated with a degree in Business Administration and Information Technology from Zurich University.

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