Finally! 2016 is over. Trump did it against everybody (who can read)'s wishes. Putin did some stuff. Zuma did some other stuff. We all clapped with hysterical joy when it was over. Now what?
Well, I can't tell you much about any of that, but at least I can tell you what to do with your marketing in three simple words: digital, digital, digital. Oh, and also mobile. That's four words, but who's counting?
That's right, with more internet consumed on mobile devices than desktops for the first time in the history of everything, it's more important than ever to get your website mobile friendly. In fact, Google recently announced that they're going mobile-first - in other words, they'll be caring less and less about how your website performs on desktops.
And don't forget apps. The general consensus is that people who have smartphones have reached a general plateau of app consumption. They have their 10 or so apps that they use, and that's about it. But I believe that the app world has just started and the true innovation is still to come. Why bother doing searches when you can just ask your phone and get what you need?
And with all of that comes the world of digital marketing. Email! It's still the most effective marketing method so get your drip email campaigns ready. And social media advertising is on the up and up - precision targeting is all the rage, and probably going to take over. And there's still a place for good old search engine ads. At least for this year.
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