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Get your website up to scratch.
MARKETING
DIGITAL
FACEBOOK
IS YOUR WEBSITE EXCEPTIONAL?
Ours is.
Do you consider your website a marketing and sales tool? If you don't, start now. Websites are all about putting your business out there for potential customers to find, and just like all sales tools, if it's rubbish then it will fail.

For most businesses, your website should be your most effective business generator. Why? Well, unlike staff, it runs 24/7, doesn't get tired, can be easily updated, changed and tested, and most importantly, easily found. The trouble is this; a bad website will fail dismally and probably generate no business. There's no in-between here.

So what makes an effective website?

UX Design
A great website is easy to use, obvious, and user friendly. People are increasingly impatient with websites, so you have to catch their attention immediately and direct them to the right call to actions. 

Mobile Friendly
Super important. Google ranks websites for mobile before it ranks them for desktop, and more people use websites on their smartphones than desktops. Your site must look and behave great on mobile - from speed to layout and content.

CTAs
Call to actions should be carefully placed and tested. Make sure that they stand out, and don't overdo it. One strong, obvious CTA is far better than 20 scattered everywhere.

Content
Well written, engaging content is important. While most people won't read everything, your site must always contain useful information, effective images, strong headlines, and direction to the CTA.

SEO
Great search engine optimisation is one of the most effective marketing methods. It will see your website constantly generate business, and bring customers back for more.


 
TRANSFORM YOUR WEBSITE >>
OUR NEWEST ARTICLES
The Value of UX Design
Many people underestimate the value of a great UX design. But consider your own experience on the web – how often have you exited a website because it didn’t immediately make sense, or because it took too long to load?
 READ THIS
Why You Need the 5 P's 
You have a brilliant idea for a business and have considered the ins and outs of your product/service. You are excited and motivated to make it a success. Except you’re missing one thing: marketing!
READ THIS
5 Reasons You Need PPC in 2017
Pay-per-click (PPC) advertising first emerged in the mid-1990s and has rapidly evolved into the essential digital advertising channel it is today. PPC advertising is commonly used to direct traffic to a website, by paying for each click the site receives. 
 READ THIS
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DFM · Unit K, · 388 Main Avenue, Ferndale · Johannesburg, Gauteng 2194 · South Africa