11 Nov 2018  •  View in browser
Hi there.
Here's what I've been reading this week-
💲 Million-dollar business of Insta Stories. A design agency for Instagram Stories called Unfold is raking millions by helping people design their Instagram stories.
⭐️ The secret rating behind how businesses treat you. Retailers, wireless carriers and others crunch data to determine what shoppers are worth for the long term—and how well to treat them.
🎥 When being watched is your work. Jing Zi offers beauty tips, sings songs and, most popularly, eats for her young fanbase – life inside a Chinese live-streaming company. Black Mirror stuff.
💩 How Bill Gates aims to save $233B. Gates Foundation spent $200 million funding toilet research. The reinvented toilet market, which has attracted companies including Japan’s LIXIL Group, could generate $6 billion a year worldwide by 2030, according to Gates.
🛍 Watch: Reinventing how we buy everything. As big as Amazon seems, the company’s sales are small compared to big box retailers like Walmart (which does $0.5 Trillion in annual sales)
🍃 The quick fix for your anxiety. Cannabidiol—or CBD—is a cannabis compound that has significant medical benefits, but does not make people feel “stoned”—is being touted as a magical elixir, a cure-all now available in bath bombs, dog treats, and even pharmaceuticals.
🕶 The tricks stores use to make you spend more. Dr. April Benson is a shopping addiction therapist who explains the psychology of sales, coupons, and gifting.
🎄 Meet the Plantfluencers. Buoyed by Instagram, this generation's obsession with houseplants is growing faster and more tenaciously than English ivy.
💊 What if the placebo effect isn’t a trick? Placebos are known to work even in cases when the patient knows they're getting a placebo. "Tell someone a normal milkshake is a diet beverage, and his gut will respond as if the drink were low fat."
🚁 Fast food via drone takes flight. When drones came to public attention around a decade ago, various uses were proposed. Some of these, such as surveying, aerial photography and law enforcement, have now become routine. But one, in particular, has not. This is the idea of household deliveries.
Fun facts 
😮 New York City has entire fake buildings that act as vents for the underground subway. Link.
😳 McDonald's purchases over 2 billion eggs per year which equates to 4 percent of eggs produced in the United States. Link.
😱 Henry Ford, founder of Ford Motor Company, wasn’t just a school dropout, he in fact left school after eighth grade. Link.
🙄 “Percussive maintenance” is the term for banging and shaking something until it works. Link.
😵 World's first AI-based news anchor - who can simulate the voice, facial movements, and gestures of real-life broadcasters, went live in China. Link.
Free ideas
💡 Digital car horns that honk inside the nearby cars rather than outside.
💡 A screenshot app that automatically blurs personal data.
💡 A bank app that shows how much you spent that day on the icon.
💡 A wifi router that around your child's “bedtime” changes the wifi password so only the parents can access.
💡 Two horns in a car: A polite one and a really angry one.
Hit replyshare your crazy ideas, facts, and stories of the week.
Gaurav Baheti
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