2 Sep, 2018  •  View in browser
September is here, sir.
Putting together last year's taxes was a task, but finally done. Great week indeed.

I'm back in Delhi and looking forward to working my ass off in the hope of seeing light in the coming years. This 60 sec Nike 
video will give you chills. Motivated yet?
Top ten
🕶 The most secretive CEO in tech. After a disastrous redesign, declining daily usage, and an inability to turn a profit, the company and CEO Evan Spiegel embark on a self-improvement quest.
📺 How smart TVs are getting quite smart about you. Smarter sets could mean more niche programming and fewer annoying ads, says the TV industry.
👨‍💻 The teenage consulting firm. JÜV Consulting, a combination of the words “juvenile” and “rejuvenate,” is staffed entirely by young people who range in age from 14 to 22.
🌎 The $700 billion case to fight food waste. A new report shows how astronomical the benefits would be if we took some commonsense steps to end food waste.
👯 The approval economy. The most successful modern brands make one thing abundantly clear: approval is a hell of a drug.
☂️ The mystery of people who speak dozens of languages. One researcher of language acquisition describes her basic question as “How do I get a thought from my mind into yours?”
🍫 Nestle Wants Your DNA. The world’s largest food company has joined the trend for personalized nutrition with a blend of artificial intelligence, DNA testing and the modern obsession with Instagramming food.
💰 WTF is bid shading? Bid shading (no not bid caching) is a term that’s cropping up a lot more due to the shift from second-price to first-price auctions used in programmatic advertising.
☕️ One coffee? Your total is some personal data. Shiru Café, a coffee shop that provides free drinks to university students in exchange for personal data that they share with companies interested in hiring those students.
💳 How Google knows when you buy the product in real life. A report from Bloomberg found that Google is using credit card data to track real-life purchases, too.
Fun facts 
😵 Steven Spielberg refused a salary for "Schindlers List," calling it "Blood Money." The film went on to become one of the most successful of all time.  Link.
😮 Students at Oberlin College can rent original paintings by Picasso, Monet, and Dalí (among others) to hang in their dorm rooms for $5 per semester. Link.
🙄 Taco Bell failed to pay two Michigan men who created the Taco Bell Chihuahua mascot and was court-ordered to pay back $42 million dollars. Link.
😱 "Jackpotting" is where hackers penetrate an ATM's physical and digital security, install malware, establish remote access, and set it up to display an out-of-order screen. Afterwards cash is dispensed remotely and collected. This method has drained ATM's of tens of millions worldwide. Link.
😳 A hotel in Tokyo has a reception desk that is run by robot dinosaurs. Link.
Free Ideas
💡 A computer chair that wakes the monitor when it detects weight.
💡 Use electric billboards to play movies or shows in unmoving traffic. Tune in to the right radio station for audio.
💡 An on-demand tailor where I can order clothes with exact fitting.
💡 They put pictures of tar lungs on cigarette boxes. They should start putting pictures of obese people on junk food.
💡 Have a feature like facebook's "on this day" nostalgia thing, but for browser history.
If you happen to make something out of these ideas, do share - I'll put it out for everyone.
Gaurav Baheti
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