The Stellenbosch Sport Ambassadors Programme
The Stellenbosch Sport Ambassadors Programme aims to empower local athletes with all the tools and support they need on their journey. The programme is the brainchild of international renowned athletics coach Dr Suzanne Ferreira. “A good family helps you know your purpose and develop your potential, and helps you enjoy the journey along the way with an intensity that isn’t possible otherwise! Let’s create a Stellenbosch family,” said Ferreira.
The programme is a working partnership between the Stellenbosch Municipality, the Stellenbosch Academy of Sport and Maties Sport. Caylix Sport is managing the project. The vision is to empower Stellenbosch Sport Ambassadors on their journey of excellence by bringing the abilities of the town into their dream. Their empowerment will market Stellenbosch as a town of excellence and inspire the immediate community. The first marketing campaign focussed on the Olympic and Paralympic Games in Rio during August and September 2016. The aim is to give our athletes the best possible support and exposure in their preparation and during competitions.
The Stellenbosch Sport Ambassadors for the first wave are Ilse Carstens, Fanie van der Merwe, Dyan Buis, Arnu Fourie, Roxy Burns, Anrune Liebenberg, Hendri Herbst, Zanele Situ, Charl du Toit, Mari Rabie and Justine Palframan.
The criteria for being a Stellenbosch Sport Ambassador is that the athlete must live in Stellenbosch, be registered at a sport club in Stellenbosch, and that they must accept their role as ambassador.
The essence of the SSA programme is built on shared abilities and therefore the profiles of local athletes will be to create awareness. There will be opportunities for the Ambassadors to connect with the Stellenbosch community. They are also encouraged to share real experiences through social media with the Stellenbosch community.
Please follow our Ambassadors on Facebook, Twitter and Instagram @SboschSA.
Our Social Media expert, Eunice Visagie (Outsider Communication) is working on the #2017Calendar project to raise funds and awareness for Living Legends SA - Youth Development Organisation. We thank Häzz in Stellenbosch for playing "studio" to photographer Zanyika du Preez and the professional athletes for their involvement and support.
A limited amount of A4 and A5 Calendars will be available from October at our offices, so place your orders promptly!