Hi <<First Name>>,
Welcome to our August newsletter. Today we are launching our ‘One Word’ campaign – please see below for further information and share where possible.
Over the past month, the government has announced positive moves to tackle grooming in a bid to intervene online predators. The Children’s Commissioner advised parents to follow a healthy five-a-day plan to ensure their children have a balanced ‘digital diet’ while Google introduced new measures to help advertisers block their ads appearing alongside inappropriate content. Ofcom also released their annual Communications Market Report, while TalkTalk launched their Kids TV Remote.
Home Secretary Announced £20million to tackle online grooming
Home secretary Amber Rudd announced she would award more than £20 million to the Police Transformation Fund over the next three years to help combat the online grooming of children for sexual exploitation. It comes after Norfolk police led a successful pilot with officers operating in online forums and chatrooms to identify and disrupt offenders.During the pilot, Norfolk police arrested 43 people and charged 19 - nine of whom were repeat offenders and 11 were on the sex offenders register. Police estimate that the scheme managed to safeguard at least 25 children. Home Secretary Amber Rudd said: “Child sexual exploitation has a profoundly devastating impact on the lives of its victims, and it’s a national policing priority to take on the threat it poses. We believe this project has shown early promise in tackling these complex crimes through an innovative approach.” Find details of the award here.
Children’s Commissioner calls for kids to have a balanced ‘digital diet’
The Children’s Commissioner last month called on parents to stop their children being consumed by their online world and ensure they had a balanced ‘digital diet’.
Anne Longfield OBE launched a ‘Digital Five A Day’ campaign based on the NHS’s Five Steps to better Mental Wellbeing. It gives parents five practical steps to ensure their children have a healthy digital world, these are: Connect, Be active, Get creative, Give to others andBe mindful.
She said “You wouldn’t let an 8-year-old eat a double cheeseburger and fries every day of the year, so it’s important children aren’t left to use smart phones, computers or tablets without agreed boundaries.” The commissioner’s full comments can be read here.
Google Continues Clean-up Drive for Advertisers
Google has introduced new safeguards that will help advertisers screen against objectionable content, which could come in by the end of the year. The new measures will see videos and online content graded on the likes of nudity, violence and political satire. Advertisers will then have the opportunity to block their ads from appearing next to the offensive content. It’s part of a drive by Google to increase ad quality and clean up its ‘digital ad ecosystem’ according to reports. The search-engine is developing its own ad-filtering tool which is set to be released in 2018. It comes after YouTube announced new measures to help prevent extreme content.
OFCOM Release New Research Into ‘sharenting’
OFCOM released their annual Communications Market Report which included research into ‘sharenting’.The findings revealed British parents were divided on the issue. 56% do not post photos or videos of their children on social media with 87% of those claiming it’s because they want their children’s lives to remain private. A total of 42% of parents admitted sharing pictures of their kids on social media - with half of those posting at least once a month. Of those happy to share photos, 52% said their children are happy for them to do so and 84% say they only share things their children would be happy with. The report offers an incredible insight into the digital habits of Brits. For more information on the UK’s online habits visit here.
TalkTalk Introduce Kids TV Remote
TalkTalk have introduced a new Kids TV remote control, which gives parents peace of mind as children can only access age-appropriate programmes. When a parent sets up the Kids Zone, they can pick the 'opening hours’. If the child tries to turn the TV on using the Kids TV Remote after this time, they’ll be met with a bedtime screen. The TalkTalk Kids Zone only offers child-friendly content that can be customised by parents. TalkTalk’s remote joins a growing list of products and apps designed to help children view age-appropriate content including YouTube Kids, Sky Kids app, BT TV Kids and most recently Virgin Media Kids TV app.
Internet Matters launch One Word campaign.
Internet Matters today launches a powerful new campaign to help parents understand their children’s hidden digital anxieties as they head back to school. In a series of hard-hitting ads, the not-for-profit organisation highlights how children may feel reluctant to open up to their parents if they get into trouble online - during a time of heightened digital pressure for young people. Four videos have been created focusing on key issues including cyberbullying, sexting, inappropriate content and the pressures to be popular online. It plays on how a child’s one word answer could actually be hiding their online torment. Alongside the campaign we are also releasing a survey of 10,000 school children which reveals 52% would not speak to their parents if they had been upset by something online, compared to 91% who said they would turn to them if upset face-to-face. For the full research click here.
What The Experts Say: Here
Internet Matters Team