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December 13, 2016 | Issue 57
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London Marathon
I think these guys want in on a sub-2 attempt. | London, England
 instagram.com/mariofraioli

Good morning! Lots to cover today, so let’s get right to it:

Breaking bad. 

Remember when the marathon was a race and not a carefully contrived science experiment? Yesterday’s announcement of the "audacious" Breaking2 Project, a Nike-funded initiative aimed at putting a man under 2 hours for the first time in history next spring, marks the latest attempt at manufacturing a spectacle that bastardizes the spirit of competition that makes a marathon…well, a marathon. 

I’ve written about my distaste for these one-off endeavors in a previous issue of the morning shakeout, and I haven’t budged on my stance. Whether you’re a perennial world-beater or a first-timer just trying to get to the finish line, there’s a rawness to marathoning that makes the race so special: runners testing themselves against other runners, unique courses and whatever mother nature decides to throw their way. At the end of the day, sometimes the clock cooperates and other times it doesn’t, but hey, that’s racing. 

What Nike—and Yannis Pitsiladis’ Sub2 Project—are trying to do (independent of one another), is not racing. It’s a mockery of it. These two stunts are exactly that and, in both cases, Nike and Pitsiladis are using athletes to fulfill their own desires. Kenenisa Bekele didn’t go to Yannis Pitsiladis and say, “I want to break the 2-hour marathon, help me do it” just as I’d be willing to bet neither Eliud Kipchoge, Zersenay Tadese, nor Lelisa Desisa approached Nike with the idea for this latest project. But if Bekele sneaks under 2 hours running alongside the Dead Sea or Kipchoge breaks the 2-hour marathon on a custom-made treadmill in a chamber 50 meters below sea level (because why the hell not?), the conversation for centuries afterward is as much about the instigators of the idea as much as it is the executors of the experiment.    

The marathon as we know it has been around for over a hundred years, following a very consistent format since the event was first introduced at the Olympics in 1896: first person to the finish line wins. And while those winning times have dropped over the years as competition, equipment, courses and training methods have all improved, not to mention the introduction of pacers (and, let’s be honest, performance-enhancing drugs), the spirit of the marathon as a race has mostly stood the test of time. 

I’m not against chasing world records or breaking barriers but let them happen in an established environment as a result of runners pushing one another to never before achieved levels of performance. That’s why I can get excited about Geoffrey Mutai running a 2:03:02 at Boston or Dennis Kimetto going sub-2:03 in Berlin. There’s a history to those events that helps me appreciate the magnitude of the performance when a small chunk of time gets taken off the previous best mark. A carefully orchestrated attempt at an arbitrary barrier in a sterile environment by a limited number of handpicked participants who belong to one brand just doesn’t excite me. 

My own lack of excitement for a special sub-2 hour attempt aside, I’m skeptical on just how much positive press these two well-funded science experiments will bring to the sport. As Toni Reavis wrote yesterday, allegations and findings of massive drug use “has soured the public on the sport to the point of dismissal and disinterest.” And like or not, regardless of how transparent organizers try to be, suspicions of performance-enhancing drug use will hover over both sub-2 hour projects as long as they’re in existence. Because where does it stop when you’re pulling out all the stops?

+ Ed Caesar, subscriber to the morning shakeout and author of the excellent Two Hours: The Quest To Run The Impossible Marathon, is a satellite participant in the Nike project and will be writing about his experience for wired.com. I’m looking forward to following his dispatches over the coming months as he targets a sub-90 minute half marathon and reports on the Breaking2 project. Ed challenged one of my Tweets yesterday and is far more optimistic about the project than I am at this point. “I've got no idea if it will work,” he wrote. “I think process could be joyful, and a way to connect more people to pro running.” I’ll be speaking to Ed in the coming weeks and hope to share the details of that conversation with all of you when I do. 

+ “BUT, this situation is not athletics,” famed Italian coach Renato Canova said of a special sub-2 hour marathon attempt in a 2-part interview for letsrun.com. Good perspective, and insight, on what it would take to go sub-2 from one of the best minds in the sport. 

Quick Splits

— Politics and the morning shakeout usually don’t go together but my friend Sam Robinson recently penned this powerful piece that provides some first-person perspective on the awakening of Trump’s America through the eyes as a distance runner. It’s well-written and worth your time. “Run through rural America and you’ll quickly find a zero-sum worldview, one in which leftist-populist ideas of social democracy, tolerance, and fair trade hold little appeal,” Robinson writes. “These will be tough sells.” 

— I wanted to satisfy some of my own curiosities about the morning shakeout’s current sponsor, Tracksmith, so I threw a few questions their way (which they were happy to answer for me). This week, I caught up with Brian Moore, the company’s head of product, to get a sneak peek behind the curtain at an upstart running company. Check out the interview on Medium. I’d love to hear your thoughts and feedback. This week I’m going to talk marketing with Josh Rowe and would love to know what you want to learn more about. Reply to this email by Friday, Dec. 16, at 9 AM PST with a question you’d like me to ask Josh. I’ll choose the one I think is most interesting and reward the person who posed it with a sweet winter cap or spike bag

— “Leaving the most crucial element of competitive integrity in the very hands of the people most driven to protect the image of the competition is insanity defined,” Bonnie Ford writes for ESPN. We know that Russia cheated in a major way, the IOC and WADA have been made to look silly, and the mess that is international sport continues to grow. Meanwhile, WADA is now committed to proving that Russia isn’t the only country with a systemic doping problem. This isn’t ending anytime soon, folks.  

— I’ll do an end-of-the-year podcast roundup in the next couple of weeks, but for now, my obsession with NPR’s How I Built This continues to grow. This week’s interview was with Patagonia founder Yvon Chouinard, who I’ve long admired for his eccentricity, insatiable appetite for knowledge, innovative product ideas, focus on quality and outside-the-box approach to doing business. Free up half an hour of your day and have a listen. “I believe the more you know, the less you need,” Chouinard says on the podcast. “The hardest thing in the world is to simplify your life. Because everything pulls you to be more and more complex.”

— Replace the words “bodybuilder” with “runner” in this article and much of it holds the same truth in the increasingly competitive (and crowded) “running influencer” space. “Some companies have slashed their sponsorship budgets, opting to recruit fans to do their entire social media marketing for them at a small expense,” Victoria Chan writes for Vice.

— Lastly, I enjoyed reading Bob Dylan’s Nobel Prize acceptance speech. So why didn’t he show up at the ceremony in Stockholm to give it? “But, like Shakespeare, I too am often occupied with the pursuit of my creative endeavors and dealing with all aspects of life’s mundane matters,” he wrote.

That’s it for Issue 57. Share your thoughts with me by replying directly to this email, giving me a shout on Twitter or posting a pic to Instagram and tagging it #theamshakeout.

Thanks for reading, 

Mario

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