MetaProp portfolio company Attentive joins Unicorn club; raises $230 million Series D at $2.2 billion valuation

MetaProp portfolio company Attentive, a retail marketing and analytics platform, announced a $230 million Series D round led by Coatue. The Series D, which values the company at $2.2 billion, comes on the heels of the company's $110 million Series C financing earlier this year. 

Attentive's solutions enable retail brands to create a smoother digital communications channel with their customers through customized rich media SMS messaging campaigns. The company, which has doubled its customer base over the past five months and now works with over 2,000 brands, consistently creates a top three revenue channel for its customers, with click-throughs into text messages made in Attentive being responsible for 18.5% of its customers’ revenues on average.
“Things that can drive incremental revenue, increase online sales and make it easier to reach consumers are things that companies are putting to the front of the priority list—that’s really helped us become a priority.”

— Brian Long, Attentive CEO
MetaProp is proud to have been one of Attentive's earliest backers, investing in the company's Seed round in late 2016. We have known Attentive's CEO, Brian Long, for significantly longer, having invested as angels in his prior company, TapCommerce, which was acquired by Twitter in 2014. It brings us great joy to work with talented and repeat founders of this caliber and we're excited for all that remains in store for the Attentive team.

Read coverage by Forbes of this exciting news and Attentive's plans for the future.
Conjure, a New York-based furniture rental service, raised $9M in seed funding.
Conjure (formerly Mobley) is a New York based online furniture rental company that serves as an alternative to ownership by offering stylish furniture at reasonable monthly rates. Investors included Pillar VC, RiverPark Ventures, and CoVenture. Read More.

MyPorter, a valet storage startup, Raises $2.2M
MyPorter, based in Atlanta, announced on Tuesday that it has closed an investment round of $2.2M to drive accelerated market share gains in the Atlanta market and prepare for expansion into new markets in Q1 2020. Read More. 

GoTab, a contactless ordering and payment platform, Raises $6M
GoTab Inc secured a $6 million investment to support new partnerships, integrations and launch serve-based ordering through its mobile POS. This investment can help further bridge the gap between contactless dining and full-service hospitality, according to a press release. Read More.

Infarm, the vertical farming company, has raised $170M  in Series C
Led by LGT Lightstone, Infarm, the vertical farming company that has built a network of urban farms to grow fresh food closer to consumers, has raised $170 million in new investment in a “first close” of a Series C. Read More.

Opendoor to go public through SPAC
Social Capital Hedosophia II announced that it will merge with Opendoor, taking the private real estate startup public in the process. Opendoor will have an enterprise value of $4.8 billion in the deal.
Read More.

Zillow, Opendoor are riding monster waves. Here's why
Zillow, Opendoor, Redfin and Compass are raising staggering sums of money to grow market share, build tools, recruit talent and reshape how real estate is bought and sold. These growing real estate companies are riding a triple-humpback. Wave one: a strong real estate market. Wave two: a surge in technology adoption. Wave three: Wall Street’s continued infatuation with tech stocks. Read More.

GI Partners makes majority investment in American Residential Services
American Residential Services (ARS), the nation's largest provider of residential heating, ventilation, air conditioning (HVAC) and plumbing services, announced last week that GI Partners, a leading private investment firm, is making a majority investment in the company. Existing investor Charlesbank Capital Partners (Charlesbank) are also making significant new investments in the business. Read More.

TPG Nears Deal For Preferred Apartment’s Student-Housing Arm
The transaction values the eight properties -- which serve schools including Florida State University, Baylor University and Arizona State University -- at about $480 million, said the people, who requested anonymity because the deal isn’t public. The transaction isn’t final and the talks could still fall apart. “We do believe our student housing portfolio is an incredibly valuable and well-positioned asset,” John Isakson, Preferred Apartment’s chief financial officer, said in a statement. Read More.

How Tech Is Helping Mall of America Find Its Voice in a New Retail Landscape
The way we shop was changing long before COVID-19 was a household word. As more of our purchases move online, physical retailers started leveraging in-person experiences as a way to offer shoppers something more than they could get shopping in an app or web browser. Creating an in-store experience was only part of the equation. Large malls and shopping centers were also increasingly offering amenities and events to entice consumers to shop in-person. Read More.
Digital Advancements in the Home Closing Process

Jeanne Casey, principal at MetaProp, joins 'Your Future Home' on Cheddar to explain how tech has contributed to the evolution of the home closing process. Watch here!
PropTech and Sales in PropTech - by Zach Aarons

Zach Aarons, Co-Founder and General Partner at MetaProp, explains what is going on in the PropTech field and how it reacted to the COVID-19 hit. We also discuss how founders in this field should make sales, when is it appropriate to hire salesmen/saleswomen and how to become a better salesman/saleswoman yourself. Awesome resources inside!
Customer Success Manager
We’re looking for a Customer Success Manager to join our amazing team implementing SaaS products and building lasting relationships with Fortune 500 enterprises. The ideal candidate has an interest in joining an early-stage startup that is ending the insurance nightmare for real estate owners, managers and millions of trade contractors struggling with inflexible insurance products. For more information, click here.
Director of BIM and VDC
Avvir is seeking a Director of BIM/VDC who can help our customers advance their BIM practices and make sure they are getting the most out of their experience with Avvir. An ideal candidate has a passion for customer service, advanced knowledge of virtual design and construction, and a strong desire to be part of teams working on a wide range of project types. For more information, click here.
Developer Intern Fall 2020
TracFlo, a construction tech startup, is looking for backend developers for unpaid summer internships. We help construction companies better manage their change process. We are rebuilding our tech stack in React Native with beta iOS and Android apps and are looking for developers to continue to develop the API and database. For more information, click here.
For other hot positions in PropTech visit MetaProp's portfolio job board.
Sep 29, 2020 | 3pm - 5:45pm ET | Online
6th Annual Real Estate Outlook
Advanced technologies (e.g. AI, machine learning) are slowly permeating the real estate industry, which is allowing owners/operators, investors, agents/brokers, and other end-users of real estate to operate in a more efficient real estate marketplace. Hear from a host of indsutry insiders including MetaProp's own Zach Aarons. Register here!
Oct 7, 2020 | 12pm - 3:30pm ET | Online
Return to Ground Floor Retail - Masterclass

The impact of the COVID-19 lockdowns on retail across New York has been significant. The sector has faced a number of challenges - delayed reopening; consumers switching to online ordering; and significantly reduced foot traffic. What is the future for retail real estate and how can operators leverage innovation and technology to maximize their success in the new reality for the industry? Register here!

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