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December, 21st, 2016



Yours sincerely
 
 

Michel Santi                                                                   Christian-Marc Keller
Founder                                                                           Founder
 
 
 
Art is global, art is investment, art is profitable, but art will always remain beautiful and heart stroke!

www.artradingfinance.com

 
Dadaïsm and absurdity



The ultimate anthology of the Dada movement is a book planned in detail by the Romanian avant-gardist Tristan Tzara in Paris around 1921. However, a lack of funds torpedoed it late in the process.

All that remains are Tzara’s detailed records and the art works themselves that he’d meant to include. An unknown photographer captured a dandified André Breton, not long before he helped found the Surrealist movement, at the great Dada festival in Paris in 1920.

For the occasion, Breton has put on a placard designed by Francis Picabia, bearing a target-like abstraction and the words “For you to like something, you have to have already seen and heard it for ages, you bunch of morons.” Among other things, the placard’s concentric circles make an important point that we’ve lost sight of: Abstraction, in its first years, always came with an edge of Dada absurdity to it. We can’t help feeling that Breton is quite literally and deliberately making himself a target of jokes, with the text that he bears as the disdainful rebuttal of a voiceless martyr.

The sacrificial effect is helped by the fact that he has centered the target on his gonads. Breton is holding a copy of the very letter that Tzara sent out to solicit contributions tohis Dadaglobe anthology. The sheet bears a carefully designed letterhead that reads MoUvEmEnT DADA. The thing is, for any native French speaker who looks at this photo, or even at the Dada letterhead itself, the large capitals, along with the disappearingly small letters between them, can only make that mouvement read as muet – “silent” or “mute.”

Dada was a noisy movement, for sure, and its artists enjoyed making a ruckus. But for all its deliberate absurdity, it had a space of focus and concentration at its core – as witnessed by the close-mouthed withdrawal of Breton in this portrait.

Dada pretended to be all about anti-art, but its artists knew perfectly well that in the process they were engaged in making great art, in the same lineage as Leonardo and Rembrandt and other makers of the telling and silent tableau.

Michel Santi
 

Founder

 

 


Maria Rodrigo Azorin

Financial Advisor

maria@atf.club
 

Martial Ricart
 

Senior Art Investment Advisor

martial@atf.club
 

Ruben Campbell

  
Relationship Manager


ruben@atf.club
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