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| February 2017 | Change Minds, Activate Markets
Cartoon of man riding bike w/ like + woman holding solar light & fruit

Change Minds, Activate Markets

Accurate data and education about new energy solutions is critical for making informed choices––particularly for energy access. Whether a consumer, policy-maker, business owner, or investor, if you don't know an alternative exists, how can you choose it? Our February newsletter explores how awareness about decentralized renewable energy (DRE) has already helped improve millions of lives, and is vital to ending energy poverty. In this article, learn about community leaders, determined educators, and innovative awareness campaigns that have sparked a shift to DRE. Read the article »

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Solar lighting products truck driving along the road

Videos & Visuals

In communities with limited access to television, internet, and communication networks, sharing knowledge is not always easy. But in the DRE space, there are some creative––and effective––solutions. Through road shows, comic books, jingles, and ad campaigns, millions of people have learned about clean, safe power. Check out some of the videos, and visuals »

Man showing woman solar lamp

Images: Get Sharing!

Swapping a familiar energy source for a new one is a big commitment, so incentives and word-of-mouth endorsements are key. Thankfully, studies show great results for DRE––97 percent of solar home system users recommend them to family and friends, and solar light owners suggest them to 25 other people on average. Share these images to keep spreading the word »

Group of People on Stairs - Media Workshop  Sierra Leone

Campaigning: 5 Levers for Change

Cultivating "energy literate" consumers is imperative for scaling distributed solutions, but so too is raising awareness with a range of influential stakeholders. From engaging Microfinance institutions to media workshops, our National Campaigns Director shares his Top 5 insights on building momentum for change. Read the article »

Man holding devergy box in front of house

Notes from the Frontline: Devergy

Power for All partner Devergy provides an honest, tell-all look at the challenges, solutions, and hard work that companies put into raising awareness about DRE. Here are the distributed solar company's first-hand lessons on attracting new customers: what works, what doesn't, and what's the most fun »

Praveen Kumar - IFC Lighting Asia

In Conversation with... IFC Lighting Asia's Praveen Kumar

How do you educate last mile consumers in India about new technologies? Visit 9,000 villages and speak to over 200,000 people. In this interview, rural marketing expert, Praveen Kumar, gives us the inside scoop on running consumer education programs across Bihar, Uttar Pradesh, and Rajasthan. Listen to the Q&A »

People at solar road show

Campaign Update

In February, Power for All will host a series of civil society and private sector workshops, and profile DRE at the Africa Energy Indaba. From Solar Fairs in Freetown, to launching country-focused web pages for Nigeria, Sierra Leone, and Zimbabwe –– check out January's highlights and see what's coming up »

Both ‘below-the-line’ and ‘above-the-line’ marketing campaigns are crucial for raising awareness about the benefits of adopting distributed solar

DRE Company Survey, Power for All, 2017
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