September through December is a critical time for insurance agencies and their marketing efforts.
Here are some interesting facts you might not be aware of:
The two peak seasons for auto sales occur during the spring, from March through May and September through November.
The end of the peak season for New Homeowner Sales is August and September, which means intelligent agencies should continue and possibly increase their homeowner insurance marketing since most other agencies are slowing down and coasting until the end of the year.
September is Life Insurance Awareness Month.
August through October have had the highest rate of childbirths for the last 16 years. Childbirths and a New Baby in the house are primary insurance shopping triggers.
Does your agency sell Senior Products such as Medicare and Medicare Advantage? According to the AARP, 10,000 baby boomers are turning 65 every day, which is expected to continue into the 2030s. This means that nearly seven baby boomers are turning 65 every minute.
Does your agency offer health insurance? Here is a partial list of health awareness campaigns that run starting in September:
Pain Awareness Month
National Cholesterol Education Month
Blood Cancer Awareness Month
Childhood Cancer Awareness Month