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October 2, 2020
CEO UPDATE
Two weeks ago, Senator Bill Galvano, President of Florida Senate, sent a memorandum to his fellow Senators dealing with the general revenue collections and the impact COVID-19 has had on the state’s economy. Senator Galvano said the “most significant loss of sales tax collections continues to be for the tourism category.” He noted "the loss is not solely attributable to the reduction in the number of out-of-state tourists, but also from the reduction of sales to Florida residents at restaurants, local attractions, and other leisure activities." Continuing, he said “it is imperative, for the survival of these businesses and jobs they create, that we continue to work toward the safe return of the tourism industry.”
 
We have experienced the same situation here in Nassau County. Certain segments of the County’s economy have done well during the pandemic - grocery stores, home-improvement, and retailers such as Walmart and Target. The tourism industry has been a mixed bag. For planning purposes, we projected this year's Tourist Development Tax (TDT) performance to be 40% lower than last year. Due to the appeal of outdoor activities - especially the beaches - TDT is only down 24% year to date. In addition to unexpected bed tax revenues, unspent funds saved this year due to aggressive budget cuts can be “rolled over” to reserves for programs in the FY2021 AITDC marketing program.
 
With the support of the Nassau County BOCC, we have budgeted $3.2 million in reserves along with $4.6 million projected TDT funds. By providing this funding, the BOCC is giving us the tools to re-energize the tourism industry. Our total budget for the next 12 months tops $7.8 million, down 12% year over year, but reflects our determination to support the island’s tourism industry as the economy improves.

We have committed $1.7 million in reserves to marketing and advertising, bringing the total marketing budget to just over $4.7 million. With a renewed focus on the meetings industry and niche markets such as reunions and weddings, we have budgeted $960,000 to travel trade. With the demonstrated importance of quality, pristine beaches we have budgeted $1.4 million for beach related projects, including enhancements to beach parks, development of nature-based products, and a signage program which creates a sense of place for visitors and residents alike.
 
We are in the final stages of preparing our FY 2021 marketing plan and look forward to engaging our stakeholders to ensure we get the maximum return on investment on your behalf. Please contact our office with any comments or questions you have about the upcoming year’s program. And remember to practice social separation, proper hand washing and avoid large groups.
 
REGISTER FY 21 SPECIAL OFFERS
The AICVB has officially started our fiscal year 2021. We are now collecting offers from tourism partners for our:
  • Value Card - Annual brochure provided to on-island guests at check-in to encourage increased traffic to area businesses from overnight visitors. Customer must present verified Value Card from a lodging partner to receive discounts.
  • Seaside Salute - Special offers for U.S. military members. Must present military I.D. to receive offers. 
  • Holiday Season - Special offers for guests November 15-January 1. 
To register your business to participate in these special offer programs, please complete the registration form HERE by Friday, October 23rd. 
Register
Mark your calendar | 10am, Wednesday, October 28th
Learn about our FY 21 marketing plans, industry trends, and plans for Amelia Island's tourism recovery during the annual Amelia Island Tourism Industry Meeting. Details to  follow!

AICVB BUSINESS & PARTNER RELATIONS  

Meet Nate Aron - Your AICVB Liaison
To ensure your business is getting the most out of the Amelia Island Convention & Visitors Bureau resources, we created a new role focusing on assisting tourism partners. We are proud to introduce Nate Aron as the AICVB’s Business & Partner Relations Manager. Nate’s management experience in retail, dining, recreation and business administration, most recently at Omni Hotels & Resorts, uniquely positions him to understand and support all of our industry partners. As we enter into our new fiscal year and phase 3 of Florida’s recovery, Nate will be reaching out with introductions and to ensure your business is aware of, and familiar with, all the available resources and programs. 

If you have questions for the AICVB, Nate will be your main point of contact to get answers to your questions. Reach Nate at Naron@ameliaisland.com | Office: 904-277-4369

DICKENS ON CENTRE DINING &
AMELIA ISLAND RESTAURANT WEEK

Calling all restaurants: register today!
 
NEW Dickens on Centre Dining Week  (December 4-13, 2020)
Amelia Island is celebrating the 6th annual Dickens on Centre holiday festival a bit differently in 2020. While the street festival itself has been cancelled due to COVID-19, we have reimagined the festivities to still provide a holiday atmosphere and encourage business during the season. To kick off the 2020 holiday season, we have created a new Dickens on Centre Dining experience from December 4-13, 2020. This 10-day culinary showcase will feature the island’s most popular dining hotspots offering pre-fixe Dickens-themed or Victorian-inspired menus. Dickens on Centre Dining will have a similar feel to the annual Amelia Island Restaurant Week. See a full detail doc HERE.
  • Register to participate in Dickens on Centre Dining by Friday, October 16th.
  • Submit menus no later than Friday, October 30th 

Amelia Island Restaurant Week (January 22-31, 2021)
Amelia Island is celebrating the 12th annual Amelia Island Restaurant Week January 22-31, 2021. Details are similar to year's past, see a full detail doc HERE.

  • Register to participate in Restaurant Week by Monday, November 30th
  • Submit menus no later than Friday, December 11th
Register for Dining Weeks

AMELIAISLAND.COM REFRESH

Early next week we're launching a re-imagined AmeliaIsland.com! The website refresh includes new navigation, simplified designed for mobile-first experiences, and new brand positioning incorporating our Moments campaign language. As part of the new navigation we may have re-categorized your business. If you would like edits made to the category(ies) your business falls under, please let us know!

STR PERFORMANCE

#AMELIAISLANDMEMORIES CONTEST

The #AmeliaIslandMemories contest kicked off in September and encourages our fans to take a trip down memory lane while reminiscing about their favorite trips to Amelia Island. Help us cross promote the photo contest through your own channels. You can share our posts about the contest, or use the monthly theme promotion to post natively on your pages!

GENERAL REMINDERS

Google My Business Training  
If you were unable to make our free Google My Business trainings, you can still catch up! Find a copy of the presentations along with the videos of the presentations on the Partner Training page on the AITDC website here.  

Industry Newsletters
Looking to reference our previous newsletters? They can all be found here

Collateral Material Delivery
The AICVB contracts with the Nassau County Chamber of Commerce to distribute our collateral materials to partners.  We provide free brochures and delivery including Visitor Guides, Value Cards, bike maps, AR Experience maps, Discovery Maps, etc. If you need any collateral delivered, please call 261-3248 or email info@nassaucountyflchamber.com to arrange delivery. 


Face Masks and Social Distancing Kits Available
There are free cloth face masks being distributed throughout the community including at our Welcome Center (102 Centre Street). The AICVB still has social separation kits available which include social distancing floor markers, a tape measure and masks available for businesses . You may pick these up at the Welcome Center (open daily 10am-4pm) or call 904-277-0717.

COVID-19 Related Posters & Signage
There is a large variety of printable and shareable signage from the AICVB, Nassau Emergency Management, etc. available for your use. Visit the AmeliaIslandTDC.com Travel Advisory Page and scroll down to the "Tools to Use" section at the bottom of the page. 

Update Your Business Status
The Amelia Island COVID-19 Travel Advisory page on AmeliaIsland.com includes a link to charts for consumers to view the business status of places to Stay, Eat & Drink, See & Do and Shop. Please review your status and let us know if we need to make any adjustments for you. We are trying to follow the status updates via social media or call arounds, but we may not catch everything. You can send updates to info@ameliaisland.com
For additional helpful information and resources, visit the Amelia Island TDC COVID-19 Advisory Page.
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© 2020 Amelia Island Convention & Visitors Bureau, All rights reserved.

Our mailing address is:
2398 Sadler Road, Suite 200
Fernandina Beach, FL 32034

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