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November 25, 2020
CEO UPDATE
As 2020 comes to an end, the landscape is quite different from last year.  The Thanksgiving holiday welcomed family and friends from across the country. Celebrations such as community tree lighting ceremonies, parades, and Dickens on Centre were in the final stages of preparation.
With the new year only a few short weeks away, which team would be staying on Amelia Island were discussed with the Gator Bowl. News Year’s Eve celebrations at major resorts were selling out, and the famous Shrimp Drop and fireworks planned a great family-oriented greeting for 2021. All together, these activities fueled the tourism business responsible for changing December from a need period to record performance.
 
This year, thousands of people will follow urgings and forego travel to Amelia Island to be with family. Usually open for extended shopping hours, small businesses have scaled down operations or shut their doors. Lodging partners report occupancy of 40% or less, resulting in cancellation of celebratory gatherings at resorts. In most destinations, visitors still fear the pandemic and stay away. Although the same reality impacts Amelia Island today, looking forward, we still have reasons to be optimistic and give thanks.
 
Recent announcements on vaccines, people’s adherence to health protocols, and the responsiveness of the hospitality industry to provide diverse, safe experiences has created an opportunity to exceed the expectations of our guests and our community. We are blessed to have the support of the BOCC, AITDC, and industry stakeholders as we work for a speedy recovery.
 
The return to travel requires that guests and hospitality workers feel - and are - safe. Local government officials have implemented actions to ensure that reality. Constant communications from trusted organizations telling the public of the rules and regulations, and the safe destination created, will reduce anxiety about visiting the island.
 
The small size of our community is a big advantage. With 13 miles of pristine beaches, and over 50% of the island being dedicated to parks, outdoor activities, and conservation areas, social separation is easily attained. Learning from the theme parks, major events which draw significant attendance are in the process of being reinvented to alleviate any concerns. The mix of lodging offerings - resorts, select service, boutique B&Bs, and vacation rentals-offer choices unmatched in other destinations. Promotions and added value packages offered by lodging facilities create opportunities to experience world-class products at great prices.
 
Our goals for the coming year are to capture the guest’s imagination, excite them about the possibilities, to reassure them of the safety and security of the island, and invite them to visit. Over Thanksgiving, remember together we have made travel to Amelia Island not just safer, but better.  We continue to benefit from Amelia Island’s authenticity, loyal guests, and the resiliency of businesses.
 
Happy Thanksgiving!
NASSAU CARES
The Second Round of Supply Distribution for Nassau County Businesses has been announced. View press release here.

November 24, 2020 (Nassau County, FL) The Nassau County Board of County Commissioners recently partnered with the Nassau County Chamber of Commerce to use a portion of the funds from the CARES Act for the distribution of sanitizing supplies to the local business community.

Supplies will be available at the Nassau County Chamber of Commerce on the following dates:``
Monday, November 30, 2020 from 10:00 a.m. to 4:00 p.m.
Monday, December 7, 2020 from 8:00 a.m. to 4:00 p.m.

Businesses must bring a copy of either their utility bill or Florida Division of Corporations 2020 registration to receive free supplies. The provided document must show the name of the business and a Nassau County address. Supply distribution is available for every Nassau County business, while supplies last. Restrictions may apply to those taking advantage of the FRLS Seal of Commitment program. For more information about this program, please contact the Nassau County Chamber of Commerce at (904) 261-3248, www.NassauCountyFLChamber.com, or info@NassauCountyFLChamber.com.
FLAGLER AWARDS

Amelia Island is on the podium once again. During the November 19th Visit Florida 2020 Flagler Awards the AICVB won a total of four awards, including a Henry Award, two Silver Awards, and a Bronze Award.

Bronze in Radio Advertising for the 2019 Dickens on Centre
Silver in Resource/Promotional Materials for the Augmented Experience Map
Silver in Creativity in Public Relations for NYC Media Event
Henry Award in Mobile Marketing for the Mobile Moments Campaign (part of the welcome back effort in response to the pandemic)

The AICVB has won at least one Henry for the last eight years in the state's annual marketing competition.
View the 2020 winners at VisitFlorida.org. 
COOPERATIVE MARKETING OPPORTUNITIES

AICVB is offering a variety of cooperative (co-op) opportunities including advertising in print and digital channels. Additional details on the individual programs are available here

Completed insertion sale sheets are due by 12/31/20. One exception is the Atlanta Magazine February edition is due Monday 11/30/20 if interested. Reminder all co-op advertising must be placed through the AICVB. Please return completed insertion sale sheets to aboek@ameliaisland.com.

DICKENS ON CENTRE & HOLIDAY UPDATE
Although 2020 has dampened spirits around the world, Amelia Island is booting the “humbug” and making the holidays merry and bright with a schedule of festive activities (Dec. 4-13) in downtown Fernandina Beach and around the island. Capturing the spirit of the island’s traditional Dickens on Centre event, December festivities have been transformed to meet COVID-19 guidelines, allowing friends and family to safely enjoy a Victorian-themed celebration of food, fun, and entertainment, under a canopy of twinkling lights. The current schedule of holiday activities* includes:
  • New Dickens Dining Week (Dec. 4-13). Sixteen award-winning restaurants will be showcasing their culinary skills with Dickens-inspired pre-fixe menus and special holiday dishes, served with a Victorian flair. See participating partners here.
  • A new St. Nick Meet & Greet experience will take place at the Amelia Island Welcome Center, where children can safely visit and get pictures with St. Nick in his workshop. Safety protocols will be in place, including temperature checks, social distancing and face masks. The reservation-only experience can be booked in advance online.
  • The annual Holiday Lights will add a warm holiday glow to streets lined with festive Dickens-inspired decorations.
  • Local restaurants and shop owners will compete in the Window Decorating Contest, putting on their holiday best as visitors vote for their favorite storefront. Voting can be done online.
  • The annual Christmas Wish Tree is sure to be loaded this year! Visitors can pick up their wooden tag at the Amelia Island Welcome Center, write down a Christmas Wish, and then hang it on the tree located in the pocket park next to Amelia Island Coffee. While at the Welcome Centre, visitors can also write and drop Letters to St. Nick in the special mailbox.
  • The 14th Annual Amelia Island Museum of History Holiday Home Tour (Dec. 4-5) will showcase five stunning homes in the downtown historic district of Fernandina Beach, each decorated for the holidays by a local florist or decorator. The annual fundraiser benefits the Amelia Island Museum of History. Tickets can be purchased online.
  • And in the tradition of the Dickens on Centre story readings, Ron Kurtz will perform a dramatic reading of “The Night Before Christmas” on Friday, Dec. 4th at 7 p.m., livestreamed on Amelia Island’s Facebook page.
*Please note: All activities are subject to change. We will give advance notice where and when possible.
Visit AmeliaIsland.com/Christmas
RESTAURANT WEEK DEADLINES
Amelia Island is celebrating the 13th annual Amelia Island Restaurant Week from January 22 through January 31, 2021. The 10-day culinary showcase will feature the island’s most popular dining hotspots offering pre-fixe menus at set prices. The famed week will also feature a variety of dining and cocktail related activities including a kick-off dinner and a finale event.

Register your restaurant online by Monday, November 30th
Menus Due no later than Friday, December 11th

STR PERFORMANCE

GENERAL REMINDERS

Get the Most from Your AICVB Partnership
Nate Aron, your AICVB Business & Partner Relations Manager, has outlined a partner guide to ensure you take advantage of your AICVB partnership!
Explore your AICVB Partner Guide.

#AmeliaIslandMemories Contest
The #AmeliaIslandMemories contest kicked off in September and encourages our fans to take a trip down memory lane while reminiscing about their favorite trips to Amelia Island. Help us cross promote the photo contest through your own channels. You can share our posts about the contest, or use the monthly theme promotion to post natively on your pages!

FY2021 Marketing Plan
2021 Amelia Island Marketing Plan

 Industry Newsletters
Looking to reference our previous newsletters? They can all be found here

Collateral Material Delivery
The AICVB contracts with the Nassau County Chamber of Commerce to distribute our collateral materials to partners.  We provide free brochures and delivery including Visitor Guides, Value Cards, bike maps, AR Experience maps, Discovery Maps, etc. If you need any collateral delivered, please call 904-261-3248 or email info@nassaucountyflchamber.com to arrange delivery. 

COVID-19 Resources
  • Face masks and social distancing kits are will available. Call the Welcome Center (open daily 10am-4pm) or call 904-277-0717 to arrange. 
  • There is a large variety of printable and shareable signage from the AICVB, Nassau Emergency Management, etc. available for your use. Visit the AmeliaIslandTDC.com Travel Advisory Page and scroll down to the "Tools to Use" section at the bottom of the page. 
  • For additional helpful information and resources, visit the Amelia Island TDC COVID-19 Advisory Page.
AITDC Website
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© 2020 Amelia Island Convention & Visitors Bureau, All rights reserved.

Our mailing address is:
2398 Sadler Road, Suite 200
Fernandina Beach, FL 32034

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