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News, Tid Bits, and Inspiration for Your Business
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Welcome to a brand new, shiny New Year!

This week we are thrilled to officially kick-off our exciting new program of content and goodness for Makers and Artisans in Arizona.
Our year is all about Generating Revenue as a Maker.  And that theme will drive all of our content and events.  Plus we have set a few big goals and initiatives that we are cranking away on already.

How are your new year resolutions going so far??  Now that we are 4 days in, it feels like the engines should be fully fired-up and in gear.  

We are so excited to get going with our new program and - well - make sure to get your running shoes on!  It's going to be a fun year.

Let's get going, shall we? Here's what I've got for you today:
Our January Game-Plan
As you may know, if you saw the announcements a few weeks ago, we are launching into a new themed program for the year and for each month.

More events.  More locations.  More content.
 
You can read the full blog post here.  It will give you the flavor of the event formats, and routine for the locations/times.


January is all about Defining your Brand Strategy:

Here's the line-up.

Introduce It - this week
Participate by joining our private Facebook Group.  Get some of the background below.

Study It - next week
Presentation format Meet-Up on January 12th.

Sketch It - the week after
Round-table format Meet-Up on January 19th.

Craft It - last week of the month
Workshop style event on January 28th.

You Want More Support??
And if that's not enough for you -- stay tuned as we will be offering more in-depth seminars starting in a few months....

The event calendar is up on our website and is the best place to get up-to-the-minute info on details.  We also provide updates and info in our private Facebook Group.  
Schedule of Events
Defining your Brand Strategy
~ some background ~
This first week of January is all about introducing you to our topic, with some materials and background.  Food for thought.  
Getting you started to really think about the topic and maybe even do a little "homework".
 
Does "Branding" Really Matter for Small Artisan Businesses?

According to Mary Van de Wiel of The NY Brand Lab:  "If you're interested in a business with customers, you're going to want a brand because without it, you lack an identity, a pulse, and a presence -- and a purpose."

Wow.  Okay.  

And - you REALLY don't want to fall into the trap of "Dead Brand Walking".

Read her interview here.
 
10 Tips To Help You Build A Successful Small Business Brand

But seriously, we are all micro-businesses for the most part, and our budget for branding is puny.  Here are some great tips from Ross Kimbarovsky of crowdSPRING. 

Read his article here.
 
Want help and input on working through this?

Want a chance to ask questions?  Hear other questions?  Get help?

Come to our Meet-Ups and let's work through this Branding thing together!
 
Get Event Details Now!
Join the Conversation
But wait!  Our first Meet-Up is over a week away!!

Can't wait until then to get going?

We've got a discussion started in our private Facebook Group. Why not join us there?

Join the discussion here
 
How to Participate & Connect

THREE Great Ways to Get Connected @ ARIZONA ARTISANS Collective
 

1. Join our private Facebook Group
2. Get Free News, Tips & Inspiration
3. Become a MEMBER and get access to all of our content
Connect with Us ~ Learn More

Oh, by the way, did you miss the December Announcment Newsletter?  Here's a link:
Read December Announcements
Stay Tuned.  Stay Warm.  And Happy Making.
Next month we will shift our conversation on Branding into Creating your Brand Image - it's not just about a logo.  And to stay current on all the plans and discussion, be sure to connect with us and check out our entire calendar on our website.

If you have any questions or ideas -- Just send me a note to hello@az-artisanscollective.com and I promise I will read it and respond.
 
~Miriam
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