This first week of January is all about introducing you to our topic, with some materials and background. Food for thought.
Getting you started to really think about the topic and maybe even do a little "homework". Does "Branding" Really Matter for Small Artisan Businesses?
According to Mary Van de Wiel of The NY Brand Lab: "If you're interested in a business with customers, you're going to want a brand because without it, you lack an identity, a pulse, and a presence -- and a purpose."
And - you REALLY don't want to fall into the trap of "Dead Brand Walking".
Next month we will shift our conversation on Branding into Creating your Brand Image - it's not just about a logo. And to stay current on all the plans and discussion, be sure to connect with us and check out our entire calendar on our website.