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News, Tid Bits, and Inspiration for Your Business
AZ Artisans Collective logo

 
Hey hey,

So how is your year starting off?  

After the busy fall and holiday season it sure can feel a little quiet in January.  
But it can be so envigorating to get the chance to start fresh.  Reset that timer and do a re-boot on that over-flowing to-do list.  

Maybe setup a game-plan to grow your revenue this year.  Maybe even generate a profit - finally!  What about updating your company messaging and marketing?  Or that product packaging project that you've been itching to get to?

These are all must-do's for micro-preneurs like us.  But the honest truth is that none of these projects or goals are stand alone tasks on a to-do list.  

To be effective and actually help move you along that path towards your big picture goals (remember the ones we set in our December Meet-Up event?), you must have a clear and consistent core focus.  And that boils down to a solid Branding Strategy.  

This is what will inform all your decisions and make it so much easier to apply a laser focus to making monthly and daily choices on what to do with your limited time and resources.  

And, it will create a much more sustainable connection with your customers.  Greater loyalty, more partnership, even higher perceived value in your product(s).

Our workshop this weekend is a chance to get together with other local Makers and Artisans and work on your product brand and strategy.  We hope you'll join us.
Defining your Brand Strategy

Our first quarter theme is Branding:  Bringing your Product to Life.  And January is all about  - Defining your Brand Strategy.

Join us for our final event, where we will wrap up the month with a "Craft It" Meet-Up which will allow you to take advantage of a workshop format and get really hands-on and concrete help with specific challenges related to our topic of the month.  Partner with other members, or meeting coordinators to make concrete decisions & steps toward solutions you feel good about.
 
> We will be @ Corner Bakery downtown, starting @ 10am on Saturday <

 
Homework

Look on our Facebook Group for a pre-event worksheet and checklist to help you work through an effective strategy, and start getting it on paper!   Bring it with you for feedback or come get started on it on Saturday.
 
Background Materials

Missed the last couple weeks?  You can access all the materials on our ** Member Services ** page to get caught-up.
 
Want help and input on working through this?

Want a chance to ask questions?  Hear other questions?  Get help?

Come to our Meet-Ups and let's work through this Branding thing together!
 
Get Event Details Now
Event discussion and updates are also on our Facebook Group page.
How to Participate & Connect

THREE Great Ways to Get Connected @ ARIZONA ARTISANS Collective
 

1. Join our private Facebook Group
2. Get Free News, Tips & Inspiration
3. Become a MEMBER and get access to all of our content
 
BTW, basic membership and our meet-ups are currently free.
Connect with Us ~ Learn More

Curious about our events calendar for the year?   Here's a link:
Read December Announcements
Stay Tuned.  Stay Warm.  And Happy Making.
We are working to try to help you develop and grow your maker business here in Arizona.

If there is something you see that you like - won't you take a moment to send us a note and let us know?  Everything we produce is crafted by volunteers who believe in our mission.  Let them know they are appreciated!

And, as always, if you have any questions or ideas -- Just send me a note to hello@az-artisanscollective.com and I promise I will read it and respond.
 
~Miriam
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