Message from ALC President Nobi
Dear alumni and friends,
Mentoring is acknowledged as being an important component of leadership development and responsibility – critical to our continuing professional growth. That is why the HFAA is encouraging all of us alumni to grab the opportunity
to give – and receive – general career advice and guidance, management insights, improved networking, new relationships and more through mentoring.

In line with career growth and friendship, the Alumni Leadership Committee Shenzhen & Hong Kong chapter will host Professional Development Series workshops on Soft skills for leaders & managers and Winning behavior skills for work readiness – plus and evening of socializing on May 11. 

Read on for upcoming events and don’t miss an exclusive offer for HFAA members at the end of this newsletter!

Mohammad Nurun Nobi 
President, Alumni Leadership Committee
Bangladesh, HK PolyU, IPE ’16
'Saigon Summer Break' event recap 
The #HFAAConnectVietnam 2019 event held April 7-8 was a huge success! A big thanks to our alumni, scholars, partners and HF team members who spent their precious weekend with us though fun outdoor activities, professional development workshops and more. Check out the event recap here
Alumni In Action
Karen Pham (Vietnam, HKBU MAIJS ’08) delivered the opening remarks on behalf of the Hinrich Foundation at the “The Data Revolution: How Vietnam Can Capture the Digital Trade Opportunity at Home and Abroad” launch organized by the Hinrich Foundation, AlphaBeta and the Central Institute for Economic Management (CIEM) in Hanoi on March 26. Various state agencies, research institutes, universities and business enterprises were present during the launch. Well done, Karen!
Alumni Updates
USA Matt Haldane (USA, Tsinghua GBJ ’15) takes on a new role as Production editor for, South China Morning Post’s international-facing tech news site. Prior to this, Matt worked as Startup Launchpad Content Officer at Global Sources. Congratulations, Matt!
Cambodia - For Rotha Chhoem (Cambodia, DLSU MBA ’13), his role as senior business manager for BM Young Professional Development Program is most fulfilling. Helping young professionals and business school students in his country through professional training and coaching programs allows him to give back to the community. 
Featured Alumni
For Laura (China, Thunderbird MBA '09), the inaugural President of the Hinrich Foundation Alumni Leadership Committee, success is not measured only by financial achievement: “My measurement of success will always be in terms of career achievement, trust bestowed on me by the organization I work for and the freedom it gives me to try new initiatives.” Read her inspiring story here.
Scholar News
A toast to our graduating scholars Danny NguyenSaw Jeimie HlaZarni LynnHo Hin Hein and Ei Ei Cho (Myanmar, VGU GPEM ’19). A big thanks to our partner sponsors, TBS Group and adidas, for helping the Hinrich Foundation to develop the next generation of Global Trade Leaders. HFAA led by Tristan Truong (Vietnam, HKBU MAIJS '13) hosted a dinner to celebrate their success last April 7 in HCMC. Best of luck, team!
Jerica Europeo (Philippines, PUP BBA ’19), our Filipino scholar and intern in the Manila office, is graduating with Cum Laude honors! The Polytechnic University of the Philippines will award her a BS in Business Administration, Major in Marketing Management this May. She also recently took oath as Registered Marketing Professional. Double congratulations, Jerica!
Events & Offers

A series of exciting events are lined up for scholars and alumni in Shenzhen and Hong Kong on May 10-12! Activities at the #HFAAConnectHKxSZ 2019 event will include: 

Professional Development Series workshops
- Soft skills for managers & leaders with Helmut Schwarting, Managing Director, Markant Trading Organization (Far East)
- Panel discussion with HKBU alumni James Gong, Anson Yang and Ching Wong, moderated by our event MC Phoebe Lu (China, HKBU BBA ‘14) 
- Winning behavior skills for work readiness with Alex Boome
HFAA induction, socializing  & canapes
Industry visit – Tencent campus tour with Chandler Shan (China, HKBU BBA ‘16)

Further details coming soon! If you are in town and are interested to join, register here or send an e-mail to

Hinrich Trade Negotiation Simulation - 1st time in Hanoi!

EMAT comes to HCMC & Manila -
May 2019

On May 4 and 5, delegates of the #HinrichTradeNegotiation Simulation happening at RMIT University Hanoi will learn from seasoned trained negotiators and build cross-university networks. The Hinrich Foundation created the simulation to give students a unique opportunity to learn behind-the-scenes of trade negotiation, which sets the new terms for trade that will affect people around the globe. Learn more about this program here.

The #ExportManagerTraining program is coming to Ho Chi Minh City and Manila in May 2019. Export Manager is a series of workshops and coaching sessions led by German experts at the Leipzig University to help SMEs grow their business overseas.
Senior managers, business owners, sales and marketing managers are invited to join this event. See the full schedules and learn more about Export Manager here.

HF Updates
Sustainable Trade Challenge winners announced
Congratulations to our #SustainableTradeChallenge winners! After an overwhelming response from graduate students across the globe – from 98 universities and 27 countries – we are excited to announce, in partnership with the Association of Pacific Rim Universities, the winners:
1st Place: Ningcheng Cao, Hong Kong Baptist University (HKBU) 
2nd Place: Binil Mathew, Hao Nan & Devyani Chaturvedi – National University of Singapore (NUS)
This competition attracted forward-thinking graduate students, challenging them to innovate solutions to make trade more sustainable and beneficial for a selected economy.
Click here to read the winning proposals we received – proof that the next generation of Global Trade Leaders is already invested in a sustainable future!
Hinrich Foundation welcomes Philip Chatting
Philip Chatting will join the Hinrich Foundation in the role of Research Fellow on May 1. 
One of his first assignments is to write a book about how the Hinrich Foundation came into existence. It will be an inspiring story told through Mr. Hinrich’s career dedicated to trade, the story of Global Sources and its people, the creation of the Hinrich Foundation, its people and alumni, all set against the backdrop of developments in trade in Asia over the last six decades. 
Prior to joining HF, Philip was Vice president for Human Resources of Global Sources. He is also a seasoned business writer and has published two novels. Welcome to the team, Philip!
Global Trade Today
Your recap of HF-sponsored trade news…

The Data Revolution: How Vietnam can capture the digital trade opportunity at home and abroad

Poor enforcement and low utilization undermine benefits from trade agreements

Hinrich Foundation with Central Institute for Economic Management (CIEM) and AlphaBeta launched the Vietnam Digital Trade Report, which assesses the current and future potential value of digital trade for the Vietnamese economy. According to the report, the economic value of digital trade-enabled benefits to the Vietnam economy is estimated to be worth US$3.5 billion but this could grow by 12-fold under the right settings by 2030. Download a PDF copy here
The conclusion of any significant trade negotiation is usually accompanied by a signing ceremony in which government officials promote the substantial benefits that will accrue to their respective constituencies. In too many instances however, large swaths of those constituencies do not take advantage of these agreements. FTA utilization rates, especially among SMEs in developing countries, are surprisingly low. Read full article here.
To get updates on the nearest alumni events or to share your thoughts on how we can help your trade career, please contact chapter leaders in your country.
+632 718 9060 ext. 202 


About the Hinrich Foundation

The Hinrich Foundation focuses on stimulating creative, positive thinking about global trade and promoting global trade behaviours by individuals, companies and countries that will lead to better developmental outcomes, engagement and stability.

The Foundation’s vision is to create opportunities, choice and engagement through sustainable global trade. It is implemented by researching conditions for sustainable global trade, developing Asian global trade talent, and spurring the growth of trade-focused SME’s in emerging markets in Asia. The Foundation’s work reaches beneficiaries in Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Myanmar, Laos, the Philippines, Vietnam and the United States.


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