EAP Monthly Dispatch

February 26th, 2016

Dear Alumni, Students, and Friends,

The spring season may not officially start for a few more weeks, but here on campus our spring semester is well underway, and our students, faculty, and alumni are engaged in a wide variety of interesting projects both on and off campus.

Many of our students are enrolled in the EAP capstone course this semester. Through this course, EAPers have the opportunity to engage with the public or private sector and work on a meaningful energy project. You can read more about the 2016 capstone projects in this edition of the EAP dispatch.

Our Alumni Planning Committee is also hard at work. The team is currently gearing up for another round of brainstorming sessions. If you're interested in joining the group, please contact Mr. Dan York, the committee chair.

EAP faculty members have been busy, too! Check out this edition of the EAP dispatch to learn more about what we've been up to.

We look forward to continuing our outreach and communications efforts this semester. As always, if you have any suggestions for how we could improve the EAP program or connect with our community, please don't hesitate to contact me.


Professor Tracey Holloway
Energy Analysis and Policy Faculty Committee

2016 Capstone Projects

Many of our EAP students are enrolled in our capstone course this semester, which connects EAPers with public utilities, nonprofits, and private businesses to work on important energy projects. This semester, students will work with the Union of Concerned Scientists, Baxter Healthcare Corporation, and Clean Wisconsin:
EAPers assigned to the Union of Concerned Scientists team will develop a user-­friendly tool to quickly compare carbon emissions and sequestration on a temporal scale within the context of biomass electricity consumption.

Those working with Baxter Healthcare Corporation will help the company internalize the global social price of carbon based on the health costs associated with emissions generated by their own business activities.
EAPers working with Clean Wisconsin will analyze the emissions reduction potential of distributed generation, focusing on reductions that may be made by 2020 and 2030 in Wisconsin, two milestone years for implementation of the Clean Power Plan.

If you have any questions about the 2016 EAP capstone projects, or you are interested in working with EAP capstone students in 2017, please contact Professor Bernie Lesieutre, the course instructor.

Faculty Updates

At home and abroad, our EAP faculty are engaged in a number of interdisciplinary projects that link energy, policy design, and sustainability:
  • Professor Greg Nemet is on sabbatical in Berlin, Germany. He is currently researching how public policy may be used to incentivize investment in clean technology. He shared some results from his research at the Organisation for Economic Co-operation and Development’s Green Growth and Sustainable Development Forum in Paris, where he gave the keynote presentation.
  • Professor Paul Wilson recently shared his thoughts on the advantages of nuclear energy and the Wisconsin state legislature's decision to lift a long-time moratorium on new nuclear projects in a recent blog post for the American Nuclear Society.
  • This December, Professor Tracey Holloway participated as an invited panelist in a special “Great Debates” series hosted by the American Geophysical Union and the European Geophysical Union in San Francisco, California. She explained how cities have many tools at their disposal to mitigate and adapt to climate change, including transportation, land use planning, and design and operation of buildings.

Reminder: The Graduate EAP Students (GEAPS) is currently accepting posts for The EAP Blog.

GEAPs invites students, alumni, faculty, and friends of the EAP program to submit posts to The EAP Blog. GEAPS will accept submissions in any form, from a well-developed research abstract to a back-of-the-envelope calculation on an interesting energy problem. The group just asks that submissions provide meaningful insights into the broader discussion of modern energy issues. Posts can be submitted by emailing GEAPS.

Alumni Adventures
Martha Goodell

Martha Goodell (M.S., Class of 2014) loves finding creative solutions to complex challenges.

“I’ve always been a problem solver,” she says. A passion for problem solving and an early interest in art drove Martha to pursue a degree in architecture as an undergraduate student at the University of Colorado Boulder in the early 90s. Architects, Martha says, solve puzzles. They are tasked with designing buildings that meet the needs of occupants within the constraints of limited space and resources. Martha believed a career as an architect would be the perfect way to connect her enthusiasm for problem solving with her love for art.

However, once on the job with a firm in Washington, D.C., she quickly found herself drawn toward the business side of architecture. “Architecture is both a physical and a financial asset,” she says. Intrigued by the complexity of investment decisions and analytics required for the construction of large real estate assets, Martha decided to return to school and pursue an M.B.A. in finance.

Martha graduated from the University of Illinois at Urbana-Champaign’s College of Business in 1993 and headed straight to Chicago to work as an investment officer with Bank of America. Later, she was recruited to Ernst & Young (EY) to join their financial services practice as a senior consultant. Over the next decade, Martha continued to build her career as a business consultant and specialist in investment analytics at both EY and Capgemini — two of the world’s most prominent consultancies.

After nearly twenty years in the business world, Martha grew thirsty for something new. She wondered how she could use her expertise as an investment analyst to contribute to society and make a real difference. “I was fascinated by the bridge between environmental topics and business and investing,” she says. Frustrated by what she saw as a divide between “tree huggers” and “business people,” she decided to look into graduate school programs that would give her both the scientific and technical training she needed to employ the business tools she understood so well to solve some of today’s most pressing environmental problems. “There is a point on this bridge where we all have to meet,” she says. The key for her new focus was to improve her understanding of the economics of scientific drivers.

Martha says she was drawn to the Nelson Institute’s Environment and Resources program specifically because she could pursue a certificate in Energy Analysis and Policy (EAP). She believed the EAP program was a perfect fit due to both the flexibility and multidisciplinarity of the curriculum. She was also excited about the diversity of student experiences represented in EAP. “What I loved about EAP, very specifically, was that I was never in a class where I wasn’t blown away by the people next to me,” she explains.

After graduating with a Master’s of Science in 2014, Martha immediately put her EAP training to work. She started to vet investment opportunities in the clean tech sector on behalf of Hyde Park Angels, a “very well-organized and structured investment club” she joined in 2010. Given her background and technical training in investment analytics and energy economics, Martha has established herself as a leader within the group when it comes to investing in clean technology. “I’m the person that gets called for the clean tech deals,” she says.

Martha recently established her own freelance clean energy consulting company, Goodell Consulting, LLC. “It’s the best thing I’ve done,” she says. Martha works for a number of different clients interested in investing in clean energy. Her goal is to support her clients in “completing due diligence on clean energy projects to determine investment potential.”

Martha loves her job as an entrepreneur. She describes each day as “organized chaos,” but also says she’s having fun running her own business and putting her problem-solving skills to work each day. “No one has a boiler-plate answer for investing. You figure it out as you go along,” she explains.

Martha credits her successful launch of Goodell Consulting to her EAP training and depth of previous experiences, and she’s played a vital role in revitalizing EAP outreach and engagement efforts this past year. Martha is a member of the EAP Alumni Planning Committee, and she hosted a networking session for speakers and sponsors at the 2015 Energy Summit last fall. She would like to see these new initiatives become “perpetual” and help build the brand name of EAP in the months ahead.

We really appreciate all of Martha’s work engaging our community, and are inspired by her dedication to bridging the gap between business and environmentalism. She really is one amazing problem solver.
Copyright © 2016 Energy Analysis and Policy, UW–Madison, All rights reserved.

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