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September 8, 2016
Chicago  |  Seattle
Read last week's issue here!
Social Media: Keep it Simple
Social media networks are now a major communication and marketing channel for business of all sizes. Some of the post popular social media sites include Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Instagram and many, many more. Here are some tips to help you grow and manage your social media presence.
 
Be Relevant
Social media sites are a dime a dozen. However, just because they are everywhere doesn’t mean you need to be on every site. Be sure to identify which social media platforms are best for you and your business. Think about your audience and what your company’s strengths are.
 
PM/PC/DM
What is a PM, PC or DM? It’s a private message, private chat, or direct message. Why is this even important? Private messaging through social media platforms are becoming increasingly more popular as a means for communicating and connecting. With your business’ privacy still in mind, email communication is still the best route to go, but private messages are still a great way to make a connection.
 
Simplicity
Simple, minimal and subtle are not a bad thing when it comes to social media. In fact, it can be quite effective. Simplicity can allow for your brand to be easily recognizable and potentially more appealing to a larger audience. Reading is also “old-school.” Minimizing the text forces you to be concise and allows your audience to skim, which is trending because a person can consume more messaging more quickly. And, don’t forget, that a picture – or a short video clip - is worth a thousand words. (Click here for a refresher on how to optimize your phone photography skills.)
 
Overwhelmed with the Options?
There are a number social media management tools available. These tools will allow you to manage multiple social media platforms at once which will save you time and also ensure your messages and postings are consistent – text and pictures. The popular social media management platforms available are simple and easy to navigate. These platforms also provide you with analytics which is great to see how your social media posts are performing.

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