What is Cariset?
Cariset is on a mission to build a better backpack for women. We designed our first product, the Everyday backpack, to make women look effortlessly put-together while still fitting everything they need for their day.
How’d you come up with the idea?
We rediscovered our love for backpacks when we got to Kellogg. Sick of carrying a combo of painful totes and Lululemon shopping bags, we looked everywhere for a backpack we’d be equally happy carrying to the office, out to dinner, or to the gym. None fit the bill. So we built our own. It started with cardboard cutouts on Allison’s apartment floor. Seven prototypes later, here we are!
What’s been the hardest part?
Translating our vision of what we wanted this bag to look like into a 3D object was no joke. We’ve been lucky to have the guidance of several Kellogg professors, alums, and outside advisers with retail and sourcing experience. We couldn’t have done it without them.
What about the most fun?
Building a brand voice and product that resonates with people. There is no better feeling in the world than having a woman stop you on the street and ask where you got your backpack or having women reach out on Instagram to say, "I’m facing this exact problem!"
How can I support Cariset?
We’re now taking orders for our first production run, and we want to make sure our supportive Kellogg classmates get first dibs! If you like what you see here, use code KELLOGG for a special discounted price of $225 (40% off). The offer ends on May 19. Backpacks will ship this fall. Not ready to purchase but still want to help out? We’d be so grateful if you would:
Anything else we should know?
We’ll be hanging out today in the Innovation Lab from 10-11:45 a.m. and at Inspiring Grounds from 11:45 a.m.-1:30 p.m. Stop by to see the backpack in person! We can't thank you enough for your support!