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October 2015 Newsletter
Feature Article

GreenBuild 2015: reThink Wood Reaches 25,000 Influencers with Funded Program Exhibits
The Softwood Lumber Board, through its programs, has a large presence planned at the 2015 GreenBuild International Conference and Expo, held at the Washington, DC Convention Center on November 18 and 19. GreenBuild is the world’s largest conference dedicated to green building and offers scores of educational sessions, LEED workshops, and presentations by many of the world’s leading green building experts. Nearly 25,000 designers, architects, and industry professionals attend the event.
reThink Wood’s 1,200 square foot exhibit anchors the show’s wood pavilion and brings together other funded programs such as WoodWorks and the American Wood Council, along with regional industry organizations from around the US. In addition to the exhibit, a series of education sessions are planned featuring architects such as Joseph Mayo and scientists such as Dr. Jim Boyer of Dovetail Partners. 
Through its Wood, Naturally program, the SLB is also sponsoring the GreenBuild Concept Home which will feature an energy efficient wood based building system, wood windows, siding and decking products.

Program Updates
Promoting the Wood Revolution at the NY Architectural Record Conference
reThink Wood sponsored the prestigious Architectural Record Innovation Conference in New York City on Oct. 7th, with more than 125 architects and designers in attendance. reThink Wood hosted prominent architect Alan Organschi, who discussed emerging industrial timber technologies among an urbanizing population. reThink Wood also sponsored a Continuing Education lunch session on The Wood Revolution: Inspiring Architecture with Innovative Structural Systems. WoodWorks staff was on hand to answer questions and offer project assistance.
WoodWorks Guidance Converts 5-Story Buildings With 1.1 MMBF of Lumber
Construction for Phase I of “The Deco,” which includes five stories of Type IIIA wood-frame construction over 
a Type IA concrete podium, is about to begin, and a similar 5-over-1 building is planned for a site nearby. Altogether, The Deco will utilize 1.1 million bf of lumber valued at $3.4 million. Marc Rivard, WoodWorks’ regional director for New England, worked with the developer throughout the material selection and initial design stage.

AWC’s Flame Spread Research Leads to New Opportunities for Wood
The American Wood Council published building code-required flame spread index numbers for wood products used as interior finish. The newly revised “Design for Code Acceptance 1: Flame Spread Performance of Wood Products Used for Interior Finish (DCA 1),” includes new test results with improved classification changes, opening up new opportunities for wood use in interior finishes.
Wood, Naturally:  New Residential Promotion Website Showcases Wood’s Benefits to Key Decision Makers
The Softwood Lumber Board launched a new website for its residential promotions campaign, Wood, Naturally. The site provides information, project ideas and resources for the residential use of softwood lumber – from structural to appearance products.
“The new site promotes the benefits of softwood lumber and its many uses in the single family residential market,” said Cees de Jager, chief marketing officer of the SLB. “In addition to answering the question, ‘Why Wood?’, the new site is designed to draw greater attention to the good work of the industry associations who are focused on specific species and producing regions.”

Interactive Displays Engage Hands-on Builders at 2015 Deck Expo
The SLB’s Association Partnership Program made the 2015 Deck Expo a successful event for softwood lumber, with a 20x20 Wood, Naturally display featuring deck and pergola structures built with Southern Pine and Western Red Cedar. The deck highlighted proper fastening techniques to a ledger. Near the display was the Natural Wood Decks Workshop, hosted by MyFixitUpLife host Mark Clement who built wood features showcasing landscaping and outdoor living ideas. The Deck Expo is a valuable experiential opportunity to reach builders with the design and construction benefits of working with wood. Thanks to Eric Gee from the Southern Forest Products Association for his efforts coordinating the industry’s presence at the Deck Expo.

Treated Wood App Provides Proper Use Codes for Contractors on the Go
Wood, Naturally is partnering with the Western Wood Preserves Institute (WWPI) to develop content that helps residential contractors and DIYers use the right treated wood for the job. A jointly developed infographic will detail use categories and codes (ICC-ES and AWPA) by project. The campaign is also promoting downloads of WWPI's Treated Wood Guide smartphone app (Google Android and Apple iOS) in an effort to increase education around treated wood best practices and use codes.
reThink Wood and AWC Sponsor Forest Products Week Event at National Press Club
Strong markets for forest products play a vital role in sustaining forest byencouraging landowners to invest in theirforests to keep them healthy for future generations. AWC and reThink Wood teamed up to celebrate National Forest Products Week, with a panel of speakers who highlighted innovations in tall wood buildings, the industry's positive economic impact and sustainable forestry practices along with the environmental, economic and performance benefits of wood products.
Industry News

New Hanley Wood Research Analyzes Media Influences on Building Supply Chain; Also Digs into Millennial Home Buying Intentions
As demographics change over time, market studies help to understand decision makers and influencers. Changing market dynamics are evident in a series of new Hanley Wood studies on the media influences of architects, remodelers, builders, dealers and distributers
Among the key findings in each profession studied, search engines and industry publications are the primary source of information about building design, products or construction with three quarters using them at least weekly. Product specification sheets and cost vs. value research also assist them in their decision making process. Research is also provided analyzing the home buying trends of Millennials, who have become the largest residential buyer segment. 
Canfor CEO Advocates for Industry Collaboration to Build Markets and Grow Volume
Canfor CEO Don Kayne spoke about the benefits of industry collaboration at the Alabama Forestry Association annual meeting in September. In a recent post, Kayne explained how industry collaboration has lead to increasing market share versus competing products and competitors: “The Softwood Lumber Board is an excellent example of this having generated close to 1 billion board feet of incremental demand for wood products in 2014 alone while simultaneously improving relationships between U.S. and Canadian industries.”
World’s Tallest Mass Timber Building Will Break Ground This Fall
An 18-story student housing project at the University of British Columbia will rise to become the world’s tallest wood building when it opens in September 2017. The $51.5 million building, which will break ground this fall, will consist of a mass timber superstructure atop a concrete base. According to UBC President Martha Piper, “[the building] will advance the university’s reputation as a hub of sustainable and 
innovative design.” The dorms will also serve as an academic site for students and researchers who plan to monitor its operations.  
The building is partially sponsored by the Binational Softwood Lumber Council. For extensive details on the architect’s design of the building click on this Treehugger article.

reThink Wood
Timber in the City Student Design Competition:
See here for information



Wood Solutions Fairs

Understanding Moisture Performance of Wood: Introduction to Durable Design and Construction
Dec 1: Plano, TX
Dec 2: San Antonio, TX
Dec 3 Austin, TX
Dec 4: Houston, TX


Structural Design for High Winds: Engineering Course for Non-Residential and Multi-Family Wood Buildings
Dec 6: Jacksonville, FL

Lunch Seminars/Lunch and Learns
Mid-Rise Design: Opportunity and Implementation
Nov 3: San Jose, CA
Nov 3: Waltham, MA
Nov 11: Cromwell, CT
Nov 12: Fort Worth, TX
Dec 3: Providence, RI

Introduction to Wood
Nov 4: Atlanta, GA

Practical and Inspirational: Heavy Timber Construction
Nov 12: Portland, OR

Mid-Atlantic Q4 Lunch Seminar Series: Mid-Rise Shear Walls and Diaphragms
Nov 10: Washington, DC
Nov 11: Baltimore, MD
Nov 12: Philadelphia, PA
The Softwood Lumber Board (SLB) is an industry funded initiative established to promote the benefits and uses of softwood lumber products in outdoor, residential and non-residential construction. Programs and initiatives supported by the SLB will focus on increasing the demand for appearance and softwood lumber products in the United States.

Softwood Lumber Board
1101 K St. NW, Suite 700 Washington, DC 20005
Phone: 202-463-4705


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