Dear <<First Name>>, We heard on the radio today that, according to "U.S. News & World Report," the housing market has officially recovered from its Great Recession doldrums. Those doldrums are the reason we started this crazy business! So maybe it's because the holiday season is upon us, or maybe it's because our website has relaunched at SRHomesonline.com, but we are feeling a little sentimental this month and thought we'd take a look back.
The collapse of the housing market in 2008 was a crisis for many in our area. Realtors worked hard to keep their chins up as the market stalled, sellers worried as buyers disappeared, and buyers panicked as mortgages became harder and harder to secure. The story that the Chinese use the same symbol for crisis and opportunity has been proven apocryphal, but for StagedRight, it was the truth: the housing crisis was an opportunity.
At the time, both Wendy and Tom were searching for the next chapter in their lives. Wendy's kids were older, and she was ready to take her career in fashion design in a new direction. Tom's career in HR was successful, but didn't feed his creativity. Creating beautiful rooms in their homes came easy, and they both always had the eye for great design. Plus, they had that entrepreneurial itch, and knew their strong honest friendship—based on years as neighbors—could be the solid foundation of a strong business.
When they learned another neighbor was moving, Tom and Wendy convinced realtor Fran Lichtman to let them stage the house for free. They were now official. Thus began the late night neighborhood prowls to find castoff furniture. Bulk trash night was a workday for StagedRight Homes. Wendy's garage became a renovation studio, where the two worked every day to sand down, restore, and paint furniture they'd find on the street. These days, StagedRight Homes has a warehouse filled with furniture (stuff we've bought, not picked from the trash!), but we still use many of those early pieces!
This white dresser and mirror is one of our early roadside finds. New drawer pulls, fresh paint, and it's still in service today.
Soon, StagedRight Homes was developing a reputation as the go-to solution when you need to transform a messy third floor office into a serene guest bedroom (as evidenced above). Realtors have grown to rely on StagedRight Homes to handle the sometimes tough conversations with homeowners about preparing a house for sale. HGTV popularized the concept of staging and normalized the service for sellers.
Over the course of the past eight years, StagedRight Homes has grown and gained confidence. We feel such gratitude to our client-realtors, who took a chance on us in the beginning. All of you gave us the opportunity to grow. Like the bedroom set we refreshed with white paint (above), we have been around for a while and we're excited to stick around for a while longer!
And we're growing in the digital world too. Please visit SRHomesonline.com, our newly revamped website!
Realtor Robert Northfield said 524 Hillside Terrace in West Orange, sold for $21,000 over asking after the first weekend on market.
We featured 38 Aspen in West Orange in last month's issue, but realtor Mark Slade couldn't report until this month that this home received three offers in its first week on the market and it's now under contract.
Robert Northfield said that 115 Forest Hill Road in West Orange sold over asking in its first weekend on the market.
Realtor PJ DeCicco was happy to report 51A Meadowbrook Place received four offers, including one in cash, on its first weekend on the market.
It was nice to reminisce about the early days, but now we all have holiday prep to do! Thanks for reading, visit our new website at SRHomesonline.com and please like us on Facebook!