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While driving around between stagings, the radio played a great story about Hollywood exec Marcia Nasatir, the first female VP of Production. In addition to the typical creative conflicts necessary to shepherd Oscar-winning films like Rocky and Coming Home through production, Nasatir faced more than her share of obstacles as the solitary female executive of her time in the still male-dominated film industry. Her philosophy then and now is that there are always problems and challenges in life and you have to face the problem, solve the problem, and move on: “Done. Next.”

We realized “Done. Next.” Is the way we approach our work, too. After all, staging is really about solving problems.  (Special hint: Make sure to read to the very end for our exciting announcement!)

 

“Done. Next.”

Every time we stage a home, our clients call out a problem area for special attention. This is the best part of the job for us. We love that you rely on us to solve the problem, and even—when we can—turn it into an opportunity.

We stage homes to sell quickly, and attract great buyers so that you can move onto your next listing. In other words: Done. Next.

Here are some of the ways we have solved problems just in the last few projects that we have worked on.

A Bay Gives the Blues

In a vintage home in Weehawken, a set of bay windows was built for the furniture of a Victorian parlor, not for a 21st Century millennial family. Now it’s just an awkward bump in the room.
 
We nestled a love seat in the bay and staged it with a matching couch on the longer wall. The large tone-on-tone rug pulls the two seating areas together and highlights where a TV can be placed to serve as a family room. Done. Next.

When Open Concept is too Open

Sometimes developers get carried away with open concept design, leading to confusion on the part of buyers. The dearth of walls can leave buyers literally grasping for the function of a room. This room was long, with a dining fixture at one end and the kitchen on the other. Our client heard one buyer wonder why the dining room looked like a bowling alley!
 
We staged it to define two distinct entertaining areas of living room and dining room to highlight the sophisticated space and how it could be used. Done. Next.

Alas, the Wallpaper Conveys…

This buyer did not want to remove the dining room wallpaper. So it became our problem to solve. We updated the space with an on-trend gray wall color, and then united the living room and dining room with pops of red accessories to give the buyers the impression that this was a design feature of the property, not a drawback. Done. Next.

Out of Cash, Not Out of Concepts

Money can be too tight to mention and when it is, spend it wisely. In this property, the paint and floor budget was exhausted on the first floor. That left a bedroom with royal blue carpet and yellow walls—hardly the neutral look ideal for selling your home. What to do? Have fun with it! We made it into a little boy’s room and played up the colors with the bedding and accessories to make it cute and inviting. Done. Next.

Staged Right Results

After one week on the market, 379 Kingston Street in Wyckoff, listed by Wyckoff realtor Lafi Siyam, 
had over 5 offers and accepted an offer 10k above asking! “Working with StagedRight was absolutely incredible."
 
Weichert realtor, Sarah Z. Macyshyn, sold 8 Rutgers Street in Maplewood for significantly over asking with five offers by the end of the first weekend.
After staging, 56 Paris Circle in Short Hills, listed by realtors Fran Lichtman and Randy Rabney, accepted an offer within the first week.
 

Before you say "Done. Next" to this issue, check out our brand new Instagram account, @stagedrighthomes. Follow us! Right now we've posted shots of our latest incredibly gorgeous project with Kate Elliot at 382 Montrose in South Orange. And remember you can always like us on Facebook!

To arrange a consultation, please contact us:
stagedrighthomesteam@srhomesonline.com  
Call Wendy McEwan at (973) 727-1857 
Call Tom Partello at (917) 213-9103 

Thanks for reading!
Best wishes,
Wendy & Tom


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