Dear <<First Name>>, Every house we stage is its own puzzle to solve; every job presents opportunities to be innovative and creative. The poured cement house at 324 N. Ridgewood Road, however, is a one-of-a-kind.
In 1907, the esteemed NYC architecture firm of Tracy & Swartout built this house out of poured concrete. It was the avant-garde of its time--the cutting edge smart home of its day. One article of the time said of the design, "They let it look like concrete... (the house says) I am solid, strong, substantial, durable, beautiful, and am of concrete."
Durable and strong is right: 110 years later, the home is still lived in. When the current owners decided to put it on the market, we were lucky enough to stage it.
In many ways, this staging job was no different than any other. The owners needed to pare down their stuff to showcase every room, and we needed to create a plan for staging that was mindful of their need to live in the house while it was staged.
The walls were already painted this fresh grapefruit pink, but we updated the furnishings to give it a serene, airy, and modern feel. The tear sheet gives you a peek into our process. We wanted the room to be elegant yet comfortable, to showcase its potential to serve as a main family room. (The house had a traditional layout, with a large formal living room and a smaller family room, which is the opposite of the current trend.)
We knew the target audience for this home wouldn't be the buyer looking for an all new house inside the shell of an old one. This is a house with character. So, we crafted a plan that focused on a buyer who is looking for quality, individualism, and detail.
To do this, we mix modern soft goods and furnishings with vintage and antique pieces, including some of the owner's own family pieces. Despite the historic sense of this place, it doesn't look or feel like a museum because when its unique details are layered with the modern furnishings and family antiques, it all blends to feel like a home with great soul.
A cozy homey vibe was more important to us here than in a renovation flip. When buyers are looking for a flip, they want brand new, clean, updated. Here we are showcasing the character of the house over the years: the stained glass panels and the Mercer tiles in the kitchen, the cement work in the three season porch, the wide welcoming entry hall.
A house like this is very special, but we wanted to ensure that when people came to see it, their natural curiosity of the legendary cement house was eclipsed by the appealing sense of home and warmth we could stage.
Realtor Robert Northfield said the owners of South Orange's 132 Connett Place received multiple offers and ultimately sold for $735,000 well over the $699,000 asking price.
After only one day on the market, 46 Princeton in Maplewood was off the market, thanks to an offer nearly 15% over asking, said realtor PJ DeCicco.
Realtor Barbara Lewis reports that the seller of 1 Clover Court in Berkeley Heights accepted a strong offer within only 10 days of listing.
Realtor Mark Slade said that 286 North Drive in North Plainfield sold for the asking price after less than 24 hours on the market. The seller weighs in: “We had a fully renovated but vacant house, and Staged Right Homes did a great job of enabling potential buyers to envision how the interior could be laid out. The house sold really quickly, and I believe the staging played a big role in that.”
Not every house has a storied past like the cement house, but every home we stage inspires us. Thanks for reading and please like us on Facebook!