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Issue 5
February 2016


It's Toque Tuesday!

Volunteers and supporters across the country will sell toques in support of long-term solutions to homelessness on #ToqueTuesday.
Raising the Roof’s 19th Annual Toque Tuesday takes place on February 2nd. Canadians across the country are encouraged to purchase a toque, mittens or socks in support of long-term solutions to homelessness.
Together, let’s support the 235,000 Canadians who experience homelessness each year. Get your toque today!
What can I do on Toque Tuesday?
On Tuesday February 2nd, we invite you to attend the Partner Agency event in your community and buy a toque in support of lasting solutions to homelessness. We also invite you to JOIN THE CONVERSATION! Share your #ToqueSelfie on Facebook, Twitter and Instagram using #ToqueTuesday, #rtrtoque, and @RaisingtheRoof.
Where can I purchase my toque items?
From morning to night, volunteers from 49 community Partner Agencies across the country will take to the streets, shopping malls and transit hubs, encouraging passers-by to purchase toques, mittens and socks. A complete event listing is available. Toque items can also be purchased online.

Already have your toque? Another great way to support the campaign is by texting TOQUE to 45678 to donate $5.
What items are available?
This year, we have you covered from head to toe! Several different toques are available, as well as mittens and socks. Please visit the website for more information.
Where does the money go?
Since 1997, Raising the Roof’s Toque Campaign has raised $7 million in support of long-term solutions to homelessness. With 50% of the gross proceeds benefiting community agencies across the country and remaining proceeds covering the cost of the campaign and supporting Raising the Roof’s national homelessness initiatives, toque purchases are making a real difference in the lives of thousands of Canadians each year.
A big THANKS to…
… Our National Partners – the Canadian Traffic Network, Intact Financial Corporation, and Paul Davis – for their incredible support of the Toque Campaign and Toque Tuesday events. We also thank our community Partner Agencies, volunteers, and supporters who each year make a difference in the lives of people experiencing homelessness.
Find an Event Near You!
Toque Tuesday events are taking place across the country. Find the one closest to you using our new Event Listing with city search.
Find Events
Funder Feature: Paul Davis

Paul Davis is a National Partner of our Toque Campaign. For two years in a row, franchises across Canada have partnered with local organizations to support community programs. Find out more about why Paul Davis supports Raising the Roof in our latest blog post.
Community Spotlight:
Crosstown Coffee Bar

Our friends at this local coffee shop in midtown Toronto support long-term solutions to homelessness in their community by selling Raising the Roof toques. Find out more on their website.Thanks Crosstown!
Questions? CONTACT US!
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Our mailing address is:
263 Eglinton Avenue West, Suite 200
Toronto, ON   M4R 1B1
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