Planning an event? 10 Tips from two experts to help make it a success.
Events can be an integral part of a marketing plan; many businesses rely on them to build awareness and generate leads. But as you may have noticed, some events are better run and attended than others.
You may have heard that Facebook is 'moving the goalposts' again ... or maybe changing the yard lines. Either way, if you are an organization that relies on a Facebook Page for marketing, the recent announcement could be bad news.
So what do you do now?
1) Keep the conversation going. If your objective is engagement and your page regularly gets comments, reactions, and shares – keep it up, you will probably not see too much change.
2) Try to increase engagement. If your posts normally don't get reactions or comments, you could try asking more questions, running a quiz, contest or sharing live video.
Or you could
1) Put a minimal amount of effort into the page, just enough to let visitors know you are still in business, and then go on to #3.
2) Diversify your efforts. Look at the other social media platforms; put more effort into those that appeal best to your target audience.
3) Explore other methods to promote your business. There are many ways to market; you may have options that have gotten overshadowed by social media. Going through the market planning process can help you find new options and focus your promotional efforts.