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Marketing Tips for today: Positioning your business for success.
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Trying to get ahead of the competition? Check your positioning

Developing a clear positioning statement makes attracting the right customers easier and more successful. It can also guide your tactical marketing efforts and internal operations to work together for better outcomes. For more information, read the 4 Steps to Developing and Effective Positioning Statment on our blog or give us a call. 
Should you be on Snapchat or Instagram?  
 

These social media platforms are great for reaching younger audiences but will they help achieve your business goals?  
  • If your target audience is primarily women under 49, then Instagram may be for you. Popular topics are fashion/beauty, food, TV, and films. 
  • The Snapchat audience is much younger, they use the platform more for peer-to-peer messaging but a large percentage of them don't use Instagram. 
So if you are trying to reach this younger demographic, check out this article. 
Just for fun
 
We love creating names for new businesses and products that are appropriate, memorable and differentiated. Here are some names that wouldn't make the cut.  :)

Thanks for reading! We hope you enjoyed this issue.
Please let us know if there are topics you'd like to read about or events you'd like listed.


If you know anyone that needs help focusing their branding, marketing strategies or company culture to enhance engaging and retaining customers, please share this newsletter with them. 
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