Trying to get ahead of the competition? Check your positioning.
Developing a clear positioning statement makes attracting the right customers easier and more successful. It can also guide your tactical marketing efforts and internal operations to work together for better outcomes. For more information, read the 4 Steps to Developing and Effective Positioning Statment on our blog or give us a call.
Should you be on Snapchat or Instagram?
These social media platforms are great for reaching younger audiences but will they help achieve your business goals?
If your target audience is primarily women under 49, then Instagram may be for you. Popular topics are fashion/beauty, food, TV, and films.
The Snapchat audience is much younger, they use the platform more for peer-to-peer messaging but a large percentage of them don't use Instagram.